If you let other people steer your ship, they’ll run it up on the rocks

Published: Sun, 11/11/18

The last couple years, I’ve been running an affiliate offer for someone I consider to be the most underrated marketer on the planet, who I’ve learned much from. And, on the last day during the campaign, I got these two emails:

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Subscriber #1:

Hey Ben, I'm not writing this to criticize, but I've received 7 of your emails in 24 hours. A little bit too much?




 Subscriber #2:

Hi Ben I just wanted to tell you thanks for sending out this last email. It allowed me to purchase something I needed to have. Your letter earlier in the day before that email was probably the real catalyst that sparked me into having the mindset To get the product. It was well written and made such good sense. And it was so simple a comparison! Many thanks again

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Some stats:

We did almost 400 sales that weekend.

And going by the feedback I got from people telling me they bought throughout letting me know they got it, two important realizations I had years ago were validated and reinforced.

The first realization:

If I had let subscriber #1 run my business it'd have been far less sales. Especially (and ironically...) since, the vast majority -- over half -- of those sales came the last day, when he contacted me.


And the second realization?

To paraphrase comedian Dante Nero:

"If you let other people steer your ship they'll run it up on the rocks..."

Something to think about if you are going to buy and use my new Affiliate Launch Copynomicon book which is on sale at a $300 discount until tonight at midnight (EST).

It is simply not for timid marketers.

Or, people who play to not lose, instead of playing to win.

More:

I not only teach you the psychology behind the above campaign inside the book, I show you the exact emails, too.

And finally:

If you buy before the deadline tonight, I’ll also include a bonus:

A video of my talk at the last Brian Kurtz Titans Master Class.

It’s about my “not-very-nice” email secrets.

Including persuasion secrets used by Old Testament prophets to convert devil worshippers, used by mothers to keep stubbornly disobedient children alive, and used by people like Johnny Carson to become the most recognized man on TV in his day… Donald Trump to lower the media’s status (while raising his own)… and some of history’s greatest ad men to create advertising that blew away the competition.

I’ll send this to you via email immediately after buying.

That is, as long as you buy before the midnight EST deadline tonight here:

http://www.EmailPlayers.com/copynomicon

Ben Settle