Why David Ogilvy would've loooved sending obnoxiously aggressive emails

Published: Sun, 11/11/18

Judging by when he joined the choir invisible, and his aversion to technology, I suspect the late, great advertising man David Ogilvy never sold with email.

But, I believe he would have loved it.

And, would have been obnoxiously aggressive with it.

Why do I say this?

The answer is simple:

It’s because Mr. Ogilvy’s first job was working for George Gallup (of Gallup Poll fame) doing audience analysis for Hollywood. And he found out someone, on average, had to hear a movie talked about 7 times before making a decision to go watch it. And the way I see it, if it takes 7 times to see a movie, it's even more important when selling something more complicated and expensive than a movie ticket.

Something else to think about:

One of my customers recently asked me about so-called “list burnout.”

And I told her that, in my opinion, list burnout is impossible if you know what you’re doing. If you have the right offers, for the right list, and carefully curate what you offer... and, just as importantly, write your emails in a way people like to be sold, it’s like a hardcore Marvel Comics fan being “burned out” by seeing too many movie trailers for the latest Avengers movie. Or hearing too many commercials for a motorcycle or car they want. Or seeing too many ads for a particular house they are jonesing to buy, and so on, and so forth.

Enter my affiliate and product launch methods.

My methods work precisely because it requires sending so many emails.

And, also, because so few people are willing to do it.

Take *this* email and all the other emails I’ve been sending since Thursday to sell my Affiliate Launch Copynomicon book, for example. I’ve so far sent 9 emails in 3 days, and I will be sending several more today until the deadline tonight.

I do this many emails for a very simple reason:

It works, if done correctly.

But will blow up in your face if not.

Frankly, I’ve done so many of these campaigns over the past 10 years I’ve lost count. And one thing they all have had in common is, the more emails I send the *correct* way (that I teach in the Affiliate Launch Copynomicon), the more sales come in, the happier my customers are, and the more likely many of them are to thank me for selling them (versus whining about getting too many emails).

But, it ain’t for timid marketers.

Nor is it for mush cookies who play to not lose instead of play to win.

Or people who project their desires and biases onto their lists.

It’s for aggressive marketers who are willing to learn and think differently from the bleating internet marketer herd.

Anyway, the deadline to get my new Affiliate Launch Copynomicon book at a $300 discount is tonight at midnight (EST).

You can read about it and purchase it here:

http://www.EmailPlayers.com/copynomicon

Ben Settle

P.S. If you get it before the deadline, I will also send you a valuable bonus:

A video of my talk at the last Brian Kurtz Titans Master Class.

It’s about my “not-very-nice” email secrets.

Including persuasion secrets used by Old Testament prophets to convert devil worshippers, used by mothers to keep stubbornly disobedient children alive, and used by people like Johnny Carson to become the most recognized man on TV in his day… Donald Trump to lower the media’s status (while raising his own)… and some of history’s greatest ad men to create advertising that blew away the competition.

Again, the deadline is tonight (Sunday 11/11) at midnight EST.

Here’s the link:

http://www.EmailPlayers.com/copynomicon