Why it’s a waste of time to sell to buyers
Published: Thu, 03/04/21
A quote for your reading displeasure:“The key distinction between a business and a promotion is a business has customers while a promotion has buyers.
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Idiocracy comes 500 years early
Published: Thu, 03/04/21
If you have never seen the movie Idiocracy, it’s about an "average American" selected by the Pentagon to be the guinea pig for a top-secret…
The One $20 Sale to rule them all
Published: Thu, 03/04/21
Recently, I created a 15+ hour program with Troy Broussard (my business partner in the various software businesses I co-own) about how to build a…
Why only chumps pay for info products
Published: Wed, 03/03/21
The new product junkies won’t like this much.And so it’s a good thing nobody really cares what they think anyway.But when it comes to informational…
How to build a doo-bag business empire
Published: Tue, 03/02/21
Once upon a time — about 5 years ago — I had a conversation with someone about the perfect kind of business to create if you suddenly find yourself…
The rank stupidity of having a business like mine
Published: Mon, 03/01/21
Nearly this entire email is an indictment of myself.But since I was once asked about this, I figure I might as well come clean and talk about…
Society-unapproved list-building secrets for your business’s tender arms
Published: Mon, 03/01/21
E actly two weeks ago I sent an email (on Valentine’s Day) chock-full of society-unapproved tidbits about Stefania & I, like:♥ Not only did I not ask…
How to create shockwaves of harrowing FOMO in your leads
Published: Sun, 02/28/21
One of the distinct advantages I have in this world is an immunity to FOMO.i.e., Fear of missing outIf anything, I am plagued with FOBI — Fear of…
The best list-building “app” ever discovered under God’s blue heaven?
Published: Sun, 02/28/21
Last year I saw someone asking about the best app to help with fasting.To help time their fasts, amongst other things.I remember thinking:“I have just…
“Pandemic response” muscle memory creates businessman's most profitable year
Published: Sun, 02/28/21
“Email Players” subscriber Andrew Bishop silences the Grima Wormtongues of despair:===Thanks so much for the e cellent newsletter.Email Players has…