How to create shockwaves of harrowing FOMO in your leads
Published: Sun, 02/28/21
i.e., Fear of missing out
If anything, I am plagued with FOBI — Fear of being invited.
But, that doesn’t mean I don’t use FOMO to the hilt. And so do a lot of other smart folks. Take, for example, “Email Players” subscriber David Kyte who gives a micro seminar on how to do it below:
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As you know I work in the childcare sector.
I have 2,000 vetted owners on my email list.
I decided to offer a simple google ad campaign to my lsit.
2 emails later 15 people raised their hands.
Now comes the fun bit - I am now full, don't want any more yet.
SO ... I send another email saying "Too Late, I am now closed, join the wating list" - FOMO.
I will open again in a month, or 6 weeks, maybe.
When I do, I will contact people on my waiting list first.
BAM - 7 more in the pipeline which I can pick up with next month (Gotta Love FOMO). You gotta close your offers!
Effort - 3 emails, no landing pages, no shopping cart - just ... reply to this email.
Why did this work?
I have a REALLY qualified, engaged email list. I email them 3 times per week (that works for me).
Now that adds a nice one off bump in setup fees, and a regulalry monthly management fee :)
Gotta love email
Use as you wish
D
PS
1 client pays for Email Players :) and I have now converted 5 to payers, haven't yet had the calls with the others yet, but 100% conversion rate so far.
They are already sold before we talk.
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It’s astounding how anyone is not making lots of sales these days when it’s so simple to send shockwaves of harrowing FOMO into people using email, especially.
And when you have an engaged email list it is even more fun.
Thus, at the risk of using hardcore FOMO on you right now, the deadline to get the March “Email Players” issue — all about building a hot email list — is coming to an end some time tonight, as soon as I get around to sending the list to the printer.
After that, I will turn it off in the cart.
And, trying to subscribe will be as futile as getting me to a party.
Here’s the link:
https://www.EmailPlayers.com
Ben Settle
P.S. If you are a former subscriber who cancelled in the past wanting to come back, don't bother. I've had to block 5 ex-subscribers today alone. Each one a schlub who was not intelligent or not ambitious enough to make the info work before, thinking this issue will somehow be their savior.
That's not how it works, Spanky.
This is a marathon, not a sprint not for clueless new product junkies looking for a hack.
There are needy businesses who will take my discarded & puny when it comes to success.
And I suggest those dejected wretches try them.
A quick Google search will lead you there.
Email Players is not for the lazy, the timid, or the biz-opp oriented. Nor is it for the weak-minded who complain about "OMG!!!! I have too many info products to consume, info-overload!!!" losers who have zero self-discipline, or who others who are so financially messed up they can't "afford" the whopping $3.36 per day their daily sugar coffee and other vices costs.
Them boys have bigger problems than figuring out how to sell online.
I suggest they contact a local charity, maybe.
Most "online" business people are functionally & emotionally children.
And that's not who the newsletter is for.
The future doesn't look bright for such so-called "business" people, and in many ways I pity them. I cannot fathom how anyone can be that unfocused, or that lacking in ambition, during these troubled times, but there they are.
Whatever the case:
I don't want the undisciplined anywhere around me, or to associate with them - even as customers - in any way, shape, or form.
They should spend their money with someone with lower standards who will accept them.
Waste of time associating with the unambitious, the small thinking, or the self-sabotaging.
And certainly not the self-victimizing.