Idiocracy comes 500 years early
Published: Thu, 03/04/21
We may be seeing this happen in real time now.
Recently:
1. A few “Email Players” subscribers were recently mocking an email they all got trying to convince them a no-coming-back-after-cancelling policy — which by definition literally means not accepting peoples’ money — is somehow evidence of a "scarcity" mindset.
2. Troy Broussard got a cancelation from a customer who said he loved reading the physical copy of Troy’s book-of-the-month, but was canceling because he didn’t want to read the digital copy of that same book on his phone.
3. After showcasing a testimonial from a grateful customer detailing all the ways my products changed his life (more money, new house, etc) after immigrating from Africa… I was called a racist by a Nigerian doctor who had heartburn over the fact I didn’t identify the testimonial giver as a *Nigerian* specifically, even though the testimonial I received did not specify the country he was from…
Whatever the case, here’s something to think about:
The longer you sell a subscription offer, and the bigger that subscription base grows… the more I suggest working hard to curate & test your customers for idiocracy-like tendencies like the examples above as often as possible.
Yes, you’ll lose some customers - the toxic ones especially - in the short run.
But in the long run they will inevitably be replaced by much better ones.
That’s been my case, at least.
And it’s been Troy’s too.
I believe that can be yours as well if you try it.
If you want to see how we build subscription businesses — newsletters, membership sites, coaching, and software specifically — then our new 15+ hour “Subscription Biz” program (for a mere $20) reveals all.
The deadline is Sunday, 3/7 at midnight EST.
Details here:
https://www.EmailPlayers.com/sub-biz
Ben Settle
P.S. Last month I got this response to one of my daily emails:
===
Effects. The word os effects, not affects. Affects means something else entirely.
Sent from my Ipad
===
Even the spelling police are off their game.
Idiocracy indeed.