Take this quiz to test your Branding IQ
Published: Tue, 07/20/21
Pop quiz time...What is the attribute these 3 brand-defining stories have in common:1. Walt Disney’s BS version of why he changed Micky Mouse’s…
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How to tell if your favorite guru is a fraud
Published: Tue, 07/20/21
Reader Sanjay Pande sets the internet straight on what it really means to be a “guru”:===The word guru is from sanskrit and doesn't translate well to…
I’ll take the Pepsi Challenge against all the branding horse pucky preached on social media any old day
Published: Mon, 07/19/21
Not that I know a ton of designers… but last year, the only graphic designer I've ever seen get a testimonial from the great Dan Kennedy — Kia Arian —…
Brand Barbarian book sale
Published: Mon, 07/19/21
My gruesome “Brand Barbarian” book is on sale today at a 30% discount.The deadline to get it at this discount is Friday, 7/23 at midnight EDT.Here is…
The case for selling snake oil?
Published: Sun, 07/18/21
Here's a nifty story from my troll files:Many suns ago, a guy asked me about what specific "real" companies I've worked for that I've helped in email…
Once upon a time in Writingwood
Published: Sat, 07/17/21
Couple years ago, before his movie "Once Upon A Time In Hollywood" was released, Quentin Tarantino said something very intriguing I believe all…
How to make the new iOS updates about email tracking obsolete
Published: Fri, 07/16/21
A question rears its magnificent head:===Theres a question that I really didn't find any conforting answer to... And I wanted to get your advice on…
The attitude
Published: Thu, 07/15/21
Contrary to what the timid mush cookie & sob sister marketers think:Email opt outs are not bad.They're good. Sometimes very good. And there are…
Why buyers are liars
Published: Wed, 07/14/21
Way back around 2004 after the Bush/Kerry election, one of my co-workers at the time went on a cruise with his wife, and told an amusing story with a…
If you don't want to invest in yourself or a business, get a job
Published: Tue, 07/13/21
Once upon a time, my pal Ray Higdon posted about how he regularly gets people asking him about a business where they don't have to invest any money up…