Take this quiz to test your Branding IQ
Published: Tue, 07/20/21
What is the attribute these 3 brand-defining stories have in common:
1. Walt Disney’s BS version of why he changed Micky Mouse’s original name from being “Mortimer”
2. JKD icon Paul Vunak’s account of taking a bunch of his Navy SEAL students to bars and start fights to practice — without a net — the skills he taught them
3. Dan Kennedy’s Peter Lowe seminar talk about his house catching on fire, and how that made him realize the importance of being an “invited guest” in one’s marketing
The answer?
If you said “ooh those are great stories!”
You are about 25% right.
If you said, “all are either exaggerated or outright horse pewp stories!”
You are about 50% right.
But to get the full power of what I am talking about here, you would have to know the much deeper psychological forces at work that have helped leverage all those simple examples into extremely lucrative brands. It’s a power pretty much every popular politician uses, too. And the Mass Media is especially adept at crookedly & wickedly using this power to do great evil.
Just imagine if you used it for the good of your customers, for your business…
Whatever the case:
You can learn about what is really behind this on page 27 in “Brand Barbarian.”
It’s on sale for 30% off the listed price until Friday 7/23 at midnight EDT.
Here’s the link:
https://www.EmailPlayers.com/brand
Use this code at the cart: AXE
And make sure you see the price change before entering your info.
Ben Settle
P.S. If you are interested in buying this, please read the sales letter very carefully before pulling the trigger. Especially the P.S. about the "overlapping" info.
Don’t just click, add to cart, and purchase blindly on impulse.
Especially since, more than any other product I sell, this book is not intended for most — or even very many — people in my Horde, for reasons that will be obvious when you finish reading the sales letter.