The attitude
Published: Thu, 07/15/21
Email opt outs are not bad.
They're good. Sometimes very good. And there are practical, financial, and profitable reasons for this making each unsubscribe you get an event to be celebrated, not wept over.
There's also a mental side to this.
For example:
Are you worried you lost a subscriber?
Then you need to adjust that sad sack attitude of yours and start realizing the value you bring to your market.
Here's how I see opt-outs:
When someone opts out, I didn't lose a subscriber.
A subscriber lost me.
As well as a free ongoing Valuable education on email marketing, copywriting, sales, persuasion, etc.
I've lost nothing.
That is, except a freebie seeker, professional victim "offended!" by something, or someone who simply is bored by me (or sick of me) or is indifferent towards me who wasn't going to buy anyway. And, even if they did buy, they would almost certainly be a major pain in the arse customer anyway, in my experience.
There's also a mathematical side:
There's far less supply of "me" than there are people who want the knowledge I offer.
And, I have compiled data showing my sales rising in direct proportion to my opt-outs.
So why would I possibly care if someone leaves?
If anything, they do us both a favor.
Frankly I often remove people without them knowing.
My list is constantly on "probation."
You step out of line, make one false move, or start acting like a low class bum, passive aggressive gamma male, or basement-dwelling troll, you're out.
And don't think you're the first.
If you've seen "Fast Times At Ridgemont High" it describes "the attitude":
"The attitude dictates that you don't care whether she comes, stays, lays, or prays. I mean whatever happens, your toes are still tappin'. Now when you got that, then you have the attitude."
In my opinion that's the way to look at your list.
Which, if you truly offer high quality value, the above math should make it very easy.
Yes, you want to help the people on it.
Yes, you want to grow it.
And, yes, you want to sell to it.
But whether it grows, stays, lays, or pays your feet are tappin'.
And you know what else?
It comes naturally from using my methods.
When you email daily.
And, especially when you see the results.
This is even more true if you take the information in the upcoming August issue (the double-sized 10-year anniversary issue of the newsletter) seriously, apply it, and make it a way of doing business and even living life.
More info on how to subscribe here:
https://www.EmailPlayers.com
Ben Settle