I’ll take the Pepsi Challenge against all the branding horse pucky preached on social media any old day
Published: Mon, 07/19/21
(Reprinted with her permission)
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This past year has been the Year of the Published Book for Ben Settle. He’s launched and sold 9 books since last May with one more in the works, and who knows how many more yet to be spoketh into creation.
We’ve been busy designing the covers for each of those books, taking Ben’s unconventional ideas and transforming them into a visual creation to behold. He has such a strong and well-defined brand, that the designs practically create themselves.
We’re also redesigning the logo for his infamous Email Players newsletter. Using the rich treasure trove of unique messaging, style, and personality that he has built over the years, we made at least seven different concepts to choose or mix and match from.
A strong brand is like a goody bag of resources that can be dipped into to create a strong visual presentation and "packaging" of your message.
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Obviously, I have 110% biased motives for showing this.
Such as my “Brand Barbarian” book (whose cover she also designed) is on sale this week.
But, there is also a lot of value in what she’s saying.
And, a wise boy or ghoul should easily be able to extract, implement, and profit from it.
But in the meantime, speaking of Brand Barbarian:
While the selfie-obsessed branding coaches & ex-spurts on Flakebook are shooting videos in their cars on the way to brunch prattling on about how “competition doesn’t matter just be you and the UNIVERSE will take care of everything else!!!” — your pal elBenbo’s book shows you how to turn your brand into a proverbial blood-soaked battle axe, hacking & decapitating through all the nonsensical brands in your niche, to help you create a horde of frothing-at-the-mouth fans who can’t wait to buy your products and services.
It’s on sale at a 30% discount until Friday, 7/23 at midnight EDT.
Here’s the non-magical link:
https://www.EmailPlayers.com/brand
Use this code at the cart: AXE
And make sure you see the price change before entering your info.
Ben Settle
P.S. If you are interested in buying this, please read the sales letter very carefully before pulling the trigger. Especially the P.S. about the "overlapping" info.
Don’t just click, add to cart, and purchase blindly on impulse.
Especially since, more than any other product I sell, this book is not intended for most — or even very many — people in my Horde, for reasons that will be obvious when you finish reading the sales letter.