Advice to milquetoast marketers
Published: Wed, 04/01/20
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Hi Ben,
Week before last when the covid thing first hit the scene in North America my sales went to zero for 5 days.
Your advice to double down on promotion worked wonders. On day 6 sales started to come through again and over the past weekend I did a promotion which was very successful.
We're 2 days away from April and my March sales so far are only 9% down from February, which I'll take as a win given the extraordinary circumstances we find ourselves in.
Looking forward to the April issue.
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To take that even further:
For his competitors mailing once per week, or even worse, not doing anything, it’s almost certainly a much bigger dip. And quite possibly they haven’t made any sales to speak of. Meaning, David is gaining marketshare, while they ain’t, even if his sales are temporarily lower.
That’s how you win this game right now, not by holding back.
And certainly not by listening to these goo-roos prancing around social media telling people to only mail once per week or whatever.
On a sort-of related note:
Many years ago, when doing the product research for “Email Players” subscriber Chris Pizzo’s self defense info products, he would say:
(Paraphrased)
“The only definitively ‘wrong’ thing you can do in a fight is nothing.”
I’d say that goes for marketers today, too.
Yet, look around and see what the doom n’ gloomers are doing:
Nothing.
Except, of course, complaining & despairing, already waving the flag of defeat before even attempting to creatively solve their cash flow problems via making an aggressive email marketing plan, and then outworking their competitors to seize marketshare.
Now’s not the time to be a timid milquetoast marketer.
It’s time to ratchet things up 10 notches, and reel more customers & clients in.
Especially since, there’s a very good chance your competition is doing the opposite of ratcheting things up.
And if they are, then all the more reason to outwork them.
Whatever the case, the deadline to get the April “Email Players” issue David referred to above is in mere minutes depending on when you are seeing this email.
To subscribe in time to get it, go here:
http://www.EmailPlayers.com
Ben Settle