Hope for people whose minds go “blank” when writing for clients
Published: Thu, 10/25/18
“Email Players” subscriber Vicente Pollino recently asked a great writing question for people whose minds suddenly go blank when writing emails for…
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How I routinely profited from breaking this "cardinal rule" of copywriting
Published: Thu, 10/25/18
Back in my client days and through today, I gleefully broke a cardinal rule of copywriting, which is:* Get on everyone else’s lists* Create a swipe…
Street smart email secrets from history's greatest screen actor
Published: Wed, 10/24/18
One of my favorite documentaries is about the late brilliant actor Steve McQueen, which, while not a “business” or “marketing” or “copywriting” or…
The comic book devil made me do it
Published: Tue, 10/23/18
One of my favorite classic movies is:"Citizen Kane"It starred Orson Welles.And, was about the life and legacy of a powerful newspaper publisher.
Why I deleted my Flakebook account
Published: Mon, 10/22/18
Due to a multitude of reasons, such as its incessant thought-policing, politically-motivated de-platforming, blatant privacy abuse, and their data-…
Anti-social media secrets of a crotchety old guy trapped in a young man's body
Published: Sun, 10/21/18
Recently at a mastermind, the chick who organized it gave me a magnificent compliment, when she said:“You’re like a crotchety old guy in a young man’s…
When a goo-roo offers you candy don't hop into the back of his windowless van
Published: Sat, 10/20/18
I once read a rant from a guy online who was lamenting on a message board about how he bought some goo-roo's super e pensive "how to get rich online"…
When selling with benefits is stewpid
Published: Fri, 10/19/18
Behold one of the dumbest mistakes I ever made as a freelancer:Back when I was first was trying to get copywriting clients (circa 2002, when Fred…
A secret way of using an ordinary pocket watch to get booked solid with paying clients
Published: Fri, 10/19/18
I suspect most people will roll their eyes at the following tip for building a thick book of freelance copywriting business.But, the smart people will…
The oldest persuasion secret never told
Published: Fri, 10/19/18
Recently, one of my customers was telling me how frustrated he was getting copywriting clients, apparently doing things like:* Going around town to…