When selling with benefits is stewpid
Published: Fri, 10/19/18
Back when I was first was trying to get copywriting clients (circa 2002, when Fred Flintstone and Barney Rubble were still working down at the gravel pit…), I routinely made a fatal mistake that got me ignored, dismissed, and, in some cases, just used for info by clients, and then discarded without being paid.
What was this fatal mistake?
Selling with benefits.
What I would do is, I would come out "swinging" with all the benefits of working with me when talking to potential would-be clients on the phone trying to sell my services.
I'd pour them benefits on thick, too.
I'd trumpet my guarantees.
Make big claims.
And ooooooze benefits all over the place.
The result?
All the depressing stuff I mentioned above.
But I don't blame the clients at all.
Pitching those benefits was foolish.
And the reason why is, all pitching benefits does is create objections.
Then one day, I changed my tune and started selling instead of pitching benefits. For example, instead of saying, "My copywriting can increase your sales and response rates!” I asked things like, "how are you guys doing with sales with your emails?” or "What made you think I'm the right guy for this job?" or “tell me what happened that has you concerned about your sales.”
And then, I just let them talk.
The difference in results was night and day.
And it was just basic salesmanship — selling vs pitching.
No fancy "ninja" marketing tricks.
And no psychological joint manipulations or "choke holds" necessary.
Anyway, here is why I bring this up:
This selling vs pitching attitude can change the entire game when getting clients. And, this is especially true when you do it with the kind of clients you can generate using my “Email Client Machine” system — where using just email, you can generate hot, oftentimes ready-to-go clients that can sometimes be as much as 80% already sold on hiring you before they even talk to you.
Speaking of witch:
The Halloween Horde of Clients sale $100.00 off discount ends soon.
As in less than an hour from me sending this.
(At 12:00 EST)
And if you make the deadline in time, I not only will give it to you at a sugary-sweet $100.00 discount, but I will also give you these 2 valuable bonuses:
Halloween Horde of Clients Bonus #1:
“How to get overrun with so many clients before Halloween it’s downright spooky”
I shot this video for a customer’s private Facebook group (and then took it down immediately after — there is no other place to get it now) reveals a little-talked about (yet 100% proven) way to get so many paying clients in the next few weeks, it could very well freak you out.
This info can be used by both newbies and seasoned pros alike.
And, if you apply the info exactly as laid out, it’s hard to imagine you not getting booked with lots of new copywriting clients in the next couple weeks.
Halloween Horde of Clients Bonus Bonus #2:
“elBenbo’s Million Dollar Swipe File Book”
This is a pdf I recently created that compiles 43 sales letters I’ve written over the past 16 years that collectively pulled in tens of millions of dollars spanning multiple niches, including: Weight loss, self defense, health supplements, golf, MLM, home business, real estate lead gen, business buying, a paid podcast, dog training/health, newsletters, work-at-home, marketing training, and business building. You can use these sales letters as templates, idea-generators, or just case studies you can adapt and apply to your own ads.
I’m going to sell this swipe file in the future as a standalone product.
But, it’s yours, free, if you buy "Email Client Machine" before tonight’s deadline.
Bottom line:
Time’s just about up to get all this.
Depending on when you’re reading this email, you could only have minutes left.
(And maybe even just seconds.)
So if you want it, hop on your broomstick and fly as fast as you can here:
http://www.EmailPlayers.com/client
Ben Settle