The business world is crawling with S’s
Published: Tue, 04/06/21
Once upon a time at elBenbo’s Lair:I was talking to Stefania about the infamous Myers-Briggs personality test. She is one of the few marketers out…
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How to have power & influence even if you don't deserve it
Published: Mon, 04/05/21
I once saw a Business Insider article from May 19, 2017 with the headline:“Journalists drink too much, are bad at managing emotions, and operate at a…
There has never been a better time to be alive for Facebook haters
Published: Sun, 04/04/21
“Email Players” subscriber Ian G. Howarth asks the social media question:===... You’re probably getting pestered with this one — but do you have a…
Recession advice from a salty old business tycoon
Published: Sat, 04/03/21
One of my very first copywriting assignments was writing a sales letter for an info product that shows people how to buy million dollar businesses…
Niches & woes
Published: Fri, 04/02/21
Not long ago, I got this question from an eager-beaver reader:===Hi Ben, I'm an affiliate marketer in the make money online niche...selling mostly…
Why I couldn’t care less about marketing metrics & analytics
Published: Thu, 04/01/21
One of the most liberating things I have ever learned in this business was almost 13 years ago when Ken McCarthy hired me to write the bullets to sell…
Why it's stupid on a stick to go into debt subscribing to a newsletter
Published: Thu, 04/01/21
“Email Players” subscriber James Newcomb reaps the rewards of patience:===Hi Ben,I’m a longtime follower and have purchased a few products of yours in…
Trump and the narrative of boom
Published: Wed, 03/31/21
Since I’ve been obno iously yapping on and on and on all week and all day today about what I have dubbed “Si th-generation marketing warfare” there is…
I hope you read it until your eyeballs implode
Published: Wed, 03/31/21
“Email Players” subscriber David Kyte gives a warning to the lazy:===BTW I cursed you this week.I made the BIG mistake of reading the latest EP in bed…
How to see the Matrix code of lies
Published: Wed, 03/31/21
Last year, a customer sent me this screenshot of a tweet from one Dr. Naomi Wolf:===I wish everyone had the e perience of being a political…