Bow & worship fear or suffer the fate of the heretic
Published: Wed, 03/31/21
Such is the choice foisted upon many businesses each day.Specifically, by the news-masters and social media mobs.One of my favorite e amples of this…
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Blatant sales pitch inside for your reading displeasure
Published: Wed, 03/31/21
The April “Email Players” issue deadline is today.Here’s what awaits you inside its crisp, candy-like pages:* An e ample of how to create your very…
Marketing secrets of Canada’s “most boycotted” wine club
Published: Tue, 03/30/21
“Email Players” subscriber Sean Corbett enters the chat:===Email Players subscription keeps paying for itself.And not just in dineros. But in bragging…
A goo-roo fanboy and his assumptions are not easily parted
Published: Tue, 03/30/21
A while back, I got this email from a goo-roo fanboy in the rugby niche:===Hi,Tempted to buy email players.Few questionsAs you probably don't recycle…
10 marketing insights into Hollywood’s most hated movie director
Published: Tue, 03/30/21
An opinion, that also happens to be a fact...I believe Zack Snyder is the most hated director in Hollywood. He’s like the “Trump” of moviemakers. And…
The nuclear bomb of marketing warfare
Published: Mon, 03/29/21
From page 16 of the upcoming April “Email Players” issue:===... this is WAR. It ain’t just transactions, relationships, and marketing. You have to…
Why the headline is no longer 90% of the battle in copywriting
Published: Mon, 03/29/21
This will sound like copywriting heresy.But if I don't profane the false goo-roo gods sometimes, life ain't much fun.Here’s the story:I recently…
Software soldiers fighting the 6G marketing warfare on the sneak
Published: Sun, 03/28/21
A brief passage from page 14 of the April “Email Players” issue:“There can be a lot of Si th-generation warfare you can conduct via big tech platforms…
NO BS advice straight from the king of NO BS
Published: Sun, 03/28/21
I so do dig on my stack of old Dan Kennedy NO BS Letters.These are the ones where he wrote them all from front to back, with no lame guest articles,…
How to “sidestep” the Yale-approved crackdown outlawing all persuasive advertising?
Published: Sat, 03/27/21
Last year, I wrote an email about a bizarre California law that basically makes being a freelance writer in that state unsustainable.No idea where…