The fool’s errand of seeking a step-by-step email copywriting education
Published: Tue, 06/29/21
Sounds like someone wants a genie rather than a coach:===Hi Ben,I know you don't do this stuff now...But still, I thought of reaching out.I want to…
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Once upon a time, Grant Cardone had a sale
Published: Mon, 06/28/21
Many suns ago, Grant Cardone ran this Facebook ad:===Hurricane Matthew is about to RUIN my ENTIRE office - you need to get in NOW before we lose it…
Attack of the low IQs
Published: Mon, 06/28/21
A blue flame special thinks he’s letting me have it before scurrying off:===Before I unsubscribe Ben. Let me tell you a couple of things. First of…
Gagging down the Ben Pill with email
Published: Sun, 06/27/21
Email Players subscriber James Fry takes the Ben Pill:===Hey Ben wanted to share:I realized yesterday I could transform my hustle hustle burnout…
How to know if your brand sucks or not
Published: Sun, 06/27/21
As my "Brand Barbarian" book readers (that will be on sale ne t month) know:One of the marks of a superb personal brand is how little indifference…
elBenbo’s toxic vaxulinity
Published: Sat, 06/26/21
“Email Players” subscriber Fabe Mitchell writes:(About this last April’s Email Players issue — which is no longer for sale — that was about a term I…
How to create frothing-at-mouth hordes of “Berserker” customers
Published: Fri, 06/25/21
Last few years I’ve been using a term that fits my righteous Horde.You can see it used in several of my emails, books, and even in the name of our…
The secret to selfishly hogging all the engagement you want in your market
Published: Thu, 06/24/21
Since ne t month is Yours Crotchety’s birthday month:Every July I like to dedicate that month’s “Email Players” issue to topics especially near & dear…
Trump’s can’t-fail method for getting your list obsessively reading & buying from your emails
Published: Wed, 06/23/21
“She’s no longer a 10.”So said Trump while running for office back in 2015.He was talking about former Supermodel Heidi Klum. And at the time he said…
Snarky vs mockery
Published: Tue, 06/22/21
Last year I wrote an email with the subject line:“Why elBenbo is slowly turning the planet into Mordor”It was mocking a news story about how emails…