elBenbo’s toxic vaxulinity
Published: Sat, 06/26/21
(About this last April’s Email Players issue — which is no longer for sale — that was about a term I invented and a concept I use to sell with called “Sixth-Generation Marketing Warfare”)
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Hello Ben,
I just finished reading then re-reading your EP newsletter and I just have to say wow. The thoughts, ideas, and overall education provided in it are not being spoken about by anybody in the marketing space right now. Much of what you said is some of what a few of my close friends feel about the world as well. For example, all of the COVID vaccine madness.
There are people at work (sheep we like to call them) who are so excited when they are scheduled to take their shot that they have to tell everyone that they are going to get their shot. It makes no sense to me! People got sick, hurt, and died every day (Pre-COVID), yet nobody made a deal sending emails or text messages to people letting them know like they are about going to get a damn shot.
What you and Troy (love his content too by the way) are doing by creating your own social world through Saas products is genius. Companies like Apple and Amazon extended and continue to extend their reach into any market they can. Take Apple, them planning to make electric vehicles. No telling what the company will try to profit from next. Maybe selling Apple HOUSES! Who knows but I wouldn't doubt from the moment you wake up, walk around your house, & drive to go out to eat, Apple will want to be at the forefront of your mind by stuffing as many Apple products around as you can purchase.
A quick short story I wanted to share. I follow this guy on YouTube who live streams the stock market every day. He is very good, educates, and provides some pretty good laughs.
He is pretty big with over 100K subscribers. Well, he woke up a few weeks ago to his channel being taken down. No warning, no care for his tribe or business. All YouTube said was that he was a threat. Didn't even give him much to go on with what offense he actually did to lose his channel. He went to Twitter and told his people what happened and they actually went to bat for him with YouTube. He apparently has some people in his audience who can get council with the powers that be at YouTube. He got his channel back luckily but still without a word of what he did.
All he could think about was how something he built over thousands of hours was gone in an instant without explanation or care.
From your messages and now this situation, it was a big whoa moment for me that showed me front and center how important it is to find ways to protect your business from the powerful.
Thanks again for your insight.
You may use this for the horde as you see fit.
I purchased your book as well, Social Lair, can't wait to read it and I loved the Villans book series by the way!
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Fabe dropped lots of value “between the lines”, so to speak.
I was recently slapped with the “toxic masculinity!” (toxic vaxculinity?) label for talking about this same nonsense while mocking the sheep-like way people are falling for “news” that sounds more like fan fiction written by big pharma execs.
But a few things to think about:
1. A lot of the craziness Fabe described with people texting about getting shots, etc has to do with dropping IQs. A topic I talk about in the July Email Players issue (in the bonus “elBenbo’s Lair” insert).
2. The July Email Players issue also shows yet another “weapon” one can use on the 6G Marketing Warfare battlefield.
3. This devious weapon is a branding methodology that can help you become a platform unto yourself.
By that I mean:
If you use it properly, you potentially can’t really be “cancelled” or “de-platformed.”
Because you become your own platform, in a way.
Whatever the case, all is revealed in July.
At least, for those subscribed to Email Players by the deadline.
After that… too late:
https://www.EmailPlayers.com
Ben Settle