The fool’s errand of seeking a step-by-step email copywriting education
Published: Tue, 06/29/21
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Hi Ben,
I know you don't do this stuff now...
But still, I thought of reaching out.
I want to ask you...
Is there some way to learn the compete art of email copywriting?
Like the:
* Psychology behind every email...
* How to structure the email campaigns (welcome series, webinar, call booking, re-engagement, etc... All of them)
* How to research and actually write the whole email...
* Copy critiques too
* How to land email copywriting clients and make retainer deals with them (sometimes also +% of sales)
All that... Step - By - Step
I want to niche down as email copywriter for coaches/consultants, so asking with that context.
Can you please recommend some coach/mentor/resource which might help.
Really thinking of going hard on this stuff now ��
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Well, I would suggesting thinking about something else.
Here’s what I mean:
Asking for the complete art of email copywriting is the wrong question. The email is the LEAST most important part of the whole email game. It’s important, obviously. But I would argue it’s all the 6G Marketing Warfare (a term I invented for this and started teaching a few months ago in an “Email Players” issue to describe what I mostly do, and have been doing for a long time without realizing it) that is far more important.
The email side is relatively simple.
It just takes a lot of work, practice, application, failure, and thinking.
Nobody can really “teach” you those things.
And no magic genie coach can grant them to you.
You gotta do the work & put in the time.
But, I can and do teach the email side in “Email Players” (especially the Email Players Skhema Book that comes with the subscription) along with a healthy dose of the 6G Marketing Warfare side of things you won’t learn in any copywriting books in many of the newsletter issues lately.
Take the July issue, for example.
It goes to the printer tomorrow.
And it reveals who I believe the BEST marketing & copywriting guy who ever lived is.
And yet, nobody would accuse this person of being a marketer or copywriter.
In fact, many (including me) find him to be a complete & utter fraud.
But what I think of him doesn’t matter.
Nor does any “technique” he uses.
(He really has no selling or marketing “technique” he uses something… else…)
What matters is the 6G Marketing Warfare weapon he uses like a champ. The same weapon enormously engaged & financially powerful organizations like Black Lives Matter uses, for example, along with certain very big, and influential brands, and even some smaller businesses that have obscenely loyal customers and fans.
Some use this weapon for good, others for evil.
But the weapon is like a surgeon’s scalpel:
You can use that scalpel to perform life-saving surgery… or slit someone’s gullet.
So it is with the valuable information inside the July “Email Players” issue.
If you want to be an email copywriting & marketing badass with hundreds of adoring clients throwing huge fees at you and praising you for your genius… then realize wielding this powerful weapon can potentially take whatever emails you write — good or bad — and make them infinitely more persuasive & profitable. It can potentially turn an unknown personality into someone with a rockstar like following. And it can potentially take a dying or mediocre business and transform it into something bigger than life.
No promises, of course.
A lot of it depends on YOU, and your ability to think, plan, and plot.
Not to mention your willingness to master the fundamentals of marketing, too.
What this issue teaches is not a checklist or a tactic.
Certainly there is nothing to swipe.
What this issue teaches is something much bigger than “copywriting”, that takes a lot of thinking & strategy to use… and that someone looking to get nourishment via the nipple of ongoing coaching — email or otherwise — and can’t sack up and figure most things out on their own probably won’t be able to pick up, much less swing and attack with.
But, I will say this:
It’s one of those things I wish someone had shown me 20 years ago.
Instead of doing the typical fool’s errand of starting off looking for technique, swipe files, and caring one iota about sales copy, emails, or conversions and haunting clients… I’d have made an intense study of topics like the one taught in the July issue. In fact, it took me about 10 years up in this business to really think about it, much less start applying it.
But once I did, everything changed.
All to the point where I got sent a screenshot from some NPC somewhere online saying:
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At this point he can write any bull shit he wants and people open the email and read it. He's like the "Apple" of copywriting brands, lol. (By that I mean, his brand power has surpassed his copywriting ability, or rather, his copy's ability to persuade…)
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I like to think my copywriting is decent enough.
But it’s what’s BEHIND that copy that makes it all happen.
A business cannot survive on copy alone, after all.
Okay, enough of this blathering.
If you want the July “Email Players” issue, time is almost up.
As soon as I send it to the printer tomorrow, I turn “Email Players” off in the cart, and nobody will be able to buy it for a while, much less get the July issue.
Here’s the link:
https://www.EmailPlayers.com
Ben Settle