The egotistical elBenbo Style of copy & content creation
Published: Mon, 09/28/20
A true story for the marketing ages:A lot of people give the late Stan Lee all the credit for building the Marvel Universe. And while he does deserve…
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The death of email marketing campaigns
Published: Mon, 09/28/20
Well, at least for Yours Crotchety they are dead.And, even if I have described them as such, they have been dead a long time for me.To e plain in a…
Anatomy of a profitable sales event
Published: Sun, 09/27/20
An “Email Players” subscriber gives the anatomy of a sale:==I already told you I doubled my paid newsletter subscription last month, but it’s all down…
The “C-Word” that builds business empires
Published: Sun, 09/27/20
A couple days ago I quoted something the late Stan Lee said about universe-building.Here is the quote:“I forgot about the publisher. I was off and…
It’s easy to profit from the stupidity of goo-roos
Published: Sat, 09/26/20
Behold a little mood quote from the ultra mega astonishingly high society B-movie “Subspecies 4: Bloodstorm”:“It’s easy to profit from the corruption…
Creating your own marketing universe
Published: Fri, 09/25/20
Came a request a few months back:===Hey email players is advanced for me. Definitely is something you grow into a budding business…I’d like to cancel…
Worshipping the open rate fairy and calling it science
Published: Thu, 09/24/20
Once upon a time, I wrote this ditty about email open rates:“I care less and less about open rates the more I realize and learn - from computer…
How Zig Ziglar became history's most successful motivation speaker by offending the hell out of people
Published: Wed, 09/23/20
A while back, I got a question that comes in many sizes, shapes, and guises:===I write for marketers + have my SEO, consulting, and copywriting…
The case for fugly websites
Published: Tue, 09/22/20
"You're so ugly, you're beautiful." -- A woman at a poetry reading speaking to the late Charles BukowskiA while back on a podcast interview about…
The Facebook opium den
Published: Mon, 09/21/20
A reader asks:“Why aren’t you on Facebook I cant find you anywhere on there. everyone should have a social media presence, where is yours?"Answer:The…