The death of email marketing campaigns
Published: Mon, 09/28/20
And, even if I have described them as such, they have been dead a long time for me.
To explain in a bit more (admittedly cryptic) detail, below is a quote from the upcoming October “Email Players” issue you have but a little more time to subscribe in time to get.
Here it is:
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No More “Marketing” Campaigns
First things’s last — henceforth, think ye not of your affiliate promotions, product launches, funnels, or other marketing endeavors as mere “marketing” campaigns.
If you think bigger than that, you will almost not be able to help automatically making bigger profits & building a bigger business. Thus, think of them as World-Building campaigns, instead. In other words, each and every idea, thought, action, sentence you write, word you speak, website you create, etc should always — without exception — be building your World.
If it ain’t, don’t bother with it.
It’s toxic material — a mutation — in your World, that has no real purpose, and that could even begin to grow and multiply like a cancer, destroying your progress (and your World’s citizens!) and choking off your profits. Each campaign should be adding another brick to a building, another shop to a town, another land on the map, another dungeon to explore for treasure, another character in your “party”, and so on, and so forth.
World-Building goes well beyond just creating offers and putting them in front of qualified leads. Doing that is important and vital, of course. But it’s just the first step. To help change your way of thinking, I hereby command you to start thinking of yourself not as a mere marketer, but as:
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And then it goes into the meat of the teaching.
Yes, I am sending this as a way to tease people into subscribing.
But, also, as a way to hopefully turn people off.
If you found the above dorky, or not seksy enough, or if it went over your head, probably not a good idea to subscribe in time to get the October issue. It’s simply one “cog” of many other similar types of “cogs” in the machine that makes up that issue — as well as how I have long-approached my own marketing campaigns.
All right enough.
To subscribe before the deadline to get this issue go here:
https://www.EmailPlayers.com
Ben Settle