Creating your own marketing universe

Published: Fri, 09/25/20

Came a request a few months back:

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Hey email players is advanced for me. Definitely is something you grow into a budding business…I’d like to cancel my subscription because I ain’t doing anything with it ... last couple of issues felt like reading hieroglyphics and it’s my fault

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He was wise to cancel, too.

Such honesty is refreshing compared to the typical coward hiding behind Covid, "my wife is making me do it", or whatever it is being blamed for their lack of ambition.

Whatever the case, here is why I bring this up:

The October “Email Players” issue is a topic that is in some ways 20-years in the writing.

And it’s about creating not just a list.

Or an audience.

Or even a so-called “tribe.”

It’s about creating something far more comprehensive, far more time-consuming, and, yes, far more profitable than all the above combined:

A veritable marketing “universe” for your business.

Frankly, it took me those 20 years to not only learn, apply, & test what is taught inside the October issue… but also to be able to teach it, or even articulate it at all. And thus, I believe the level of complexion inside this issue is many times greater in magnitude than the issues the above guy admitted to being hieroglyphics. In fact, it was originally a chapter in my new upcoming “elBenbo Press” book, which is my entire, “soup-to-nuts” 7-figure high-end book & newsletter publishing methodology handed to you on a plate. But I decided not to put it in the book, and to only use it in the October “Email Players” issue, instead. Not only to help promote the book next month, but also because it made a far better standalone newsletter issue in and of itself — especially since using the info inside is not-at-all dependent upon if you decide to get “elBenbo Press” or not.

For now, I will simply leave you with a quote my methodology is very much based upon.

The quote is from a Stan Lee bio I read (I forget which one) where he said:

“I forgot about the publisher. I was off and running: I was going to have fun,” Lee explained. “It was very easy for me to control, since I was writing virtually all of them…I could keep them in the style I wanted. I was creating my own universe.”

Keep that in mind should you subscribe in time to get the October issue.

It’s a “theme” that runs through the entire issue.

And doing so will help put the information inside in a lot more context, and make it all a lot more powerful & profitable, and fun, too.

But, I must warn you:

This issue is not something the “swipe & steal! LOLOLOL!!!” morons will be able to comprehend, much less use.

I am not just saying that rhetorically either.

It's literal.

I used to think the swipe & steal mindset was purely from laziness. Now I suspect it could possibly be a low intelligence thing, too. Anyone who just swipes & steals, cans & clones… or “lifts” content, or who just looks at other businesses’ pricing, offers, sales copy, headlines, etc and mindlessly copies them… aren’t necessarily doing it maliciously or only because they are lazy.

Yes, there is a lot of that going on.

But I have realized it goes beyond that.

They are not capable of independent or creative thought.

And if that is you, you may feel a slight “sting” of anger at me for saying it.

But don’t shoot the messenger, Chuckles.

Just because someone is a bit on the dense side does not mean they cannot be successful. Even Forrest Gump became a millionaire, after all. It simply means they probably will not be able to use, much less fully understand, the information inside the October issue.

I am not saying anything inside this issue is rocket science.

It ain’t.

But it does require outside-the-box thinking & creative problem solving to execute. It also requires wearing the pants in your business, too. And fact is, those particular attributes are almost completely absent in the so-called "online marketing" world.

Good news for those who do have those attributes.

i.e., no real competition.

Not-so-good news for those who don’t.

So that's that.

If you happen to have those attributes, and if you want in, hit the jump below to subscribe before the deadline when I send it to the printer:

https://www.EmailPlayers.com

Ben Settle