My 3 favorite persuasion tactics
Published: Sat, 12/26/20
There are 3 persuasion tactics I believe work above all others.I have personally used & tested each thoroughly over the years.And, I have yet to see…
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The secret marketing lab up inside the Grinch's lair
Published: Fri, 12/25/20
There are many reasons why people might hate on the Grinch besides just his crotchety, termite-infested soul and because his heart's an empty…
How to put Santa's blubber bum to work for your business tomorrow
Published: Thu, 12/24/20
If you want to do something on Christmas tomorrow that:1. Will bond your list to you more - making them more likely to want to buy from you in future…
Books that'll put some hair on your business' chest
Published: Wed, 12/23/20
In honor of yesterday's rant about why I hate getting unsolicited books:Below is a list of all the books I plowed through in 2020.It e cludes several…
Why I don’t want that stupid book you think I should read
Published: Tue, 12/22/20
Following is a cautionary tale about why I hate receiving books from strangers by mail, why it’s a pointless gesture in the first place and,…
Where I shamelessly culturally appropriate my best customer curation methods from
Published: Mon, 12/21/20
One of the more underrated — or overrated, depending on who you ask — Disney movies is from back in the late 1950’s called:“A Light In The Forest”It’s…
The “swag plan” of infinite customer delight
Published: Sun, 12/20/20
True story:Recently, while on one of my long 10-mile walks, I sent a video message to team at Learnistic that is going to make us a lot more sales…
How to deal with 100s of emails per day without needing a VA
Published: Sun, 12/20/20
“Email Players” subscriber Linda Fogg-Phillips asks a timely question:“I am very impressed with how quickly you always respond to my emails. How do…
The case for delivering BAD service?
Published: Sun, 12/20/20
Following is a brief email e change with a dork I had back in September.At a glance it will look like I’m practicing the e act opposite of what I’ve…
How to win the Wizards Duel of business
Published: Sun, 12/20/20
Back in October, when I launched my elBenbo Press book, I wrote the following email:===I am about to reveal the #1 sales “secret” ever created.This is…