The “swag plan” of infinite customer delight
Published: Sun, 12/20/20
Recently, while on one of my long 10-mile walks, I sent a video message to team at Learnistic that is going to make us a lot more sales when we implement it, that anyone reading this can potentially model and use in your own business.
The message was all about swag.
And, specifically, how to use it to give great customer experiences.
Swag being things like Learnistic mugs, hats, pens, cell phone cases, and other useful doo-dads that are branded to us, that keep us in the customer’s mind, and that gives them good feelings doing business with us.
The plan goes like this:
In strict accordance with my “always reward good behavior, and punish bad behavior”, whenever someone asks an especially good question on the helpdesk or does something that pleases us (finds a bug we didn’t know about, says something we like to hear, etc) we send them some kind of swag.
But, not just the swag.
We also include a sales pitch for our coaching or some other product.
A very simple plan.
And, it’s just one cog in the plan I told the team.
It’s also a cog that was inspired by something I used to do in my old elBenbo’s Lair Facebook group that helped me it so rabidly engaging, as well as inspired by the great Vance Morris and what I’ve learned directly from him about combining great marketing with great service to create a business that grows bigger and faster than you ever thought possible, with fans and customers who are so rabid to buy from you they almost can’t wait to give you their hard earned money.
Which brings me to the rub:
Mr. Vance Morris.
Vance is by far the single best resource for learning how to merge customer service with direct response marketing to exponentially ratchet up sales I’ve ever known. He spent 10 years working at Disney — including designing, opening & operating “Chef Mickey’s” (Disney’s flagship Character Dining Experience). He has also consulted everyone from NASA & the Executive Office of the United States to Tyson Foods & The Smithsonian. And, he has even shared the stage teaching his world class business and service genius with some of the top direct marketers in the world — like Dan Kennedy and Joe Polish.
More:
If you’d like to partake of Vance Morris’s upcoming live training (tentatively set for 1/11 - 1/14 next month) & the recordings about how to Disnify your business like this if you’re a freelancer, coach, or info marketer specifically, you can get it at a huge discount if you get it before tonight, Sunday December 20th at midnight EST.
Plus, you’ll also get the first 10 episodes of my secret podcast:
“Ravings of an Adman!”
The only way to access this 7+ hours of raw & unfiltered content is to join one of my other company’s (Learnistic) $399/month coaching program. And it is — literally — me yelling at Stefania and our (at the time) unborn son Willis (who you can almost hear wriggling in the womb) about marketing, business, copywriting, & persuasion.
Frankly, I got so worked up Stefania was worried I’d pop a blood vessel.
That ain’t no exaggeration, either.
To get these secret podcast episodes & the huge discount on Vance’s upcoming live training & the recordings, here’s what to do:
1. Go to my affiliate URL below & buy before tonight, Sunday December 20 at midnight EST
2. Send me your receipt by that deadline to get the bonuses
(NOTE: you must send me your receipt BY that deadline, not after.)
There ain’t much time left, though.
And depending on when you are reading this, it might be too late already.
Best hurry to this link if you want in:
https://www.EmailPlayers.com/vance
Use promo code: BEN-SERVICE to get the discount.
However, the code seems to be having problems for some people.
If it does not work for you, simply reply to this email *before* the deadline tonight and you'll have a chance to get Vance's live course & the recordings, and the Ravings of an Adman bonus at the same discount.
But you'll have to let us know before the deadline.
After that, too late...
Ben Settle
P.S. Here are some secrets inside the secret podcast bonus episodes above:
* How I — so-called “email expert” — accidentally got Stefania banned by Aweber!
* The disturbing reality about males who use smiley faces in emails.
* Two “tip offs” a woman who writes a man an email will give if she secretly likes him & finds him attractive.
* How to use “email necromancy” to raise dead email lists back to life.
* An extremely offensive & completely “non-woke” rant about one of the most polarizing words ever invented and the business uses thereof.
* How even brand spanking copywriting newbies can write copy that outsells even seasoned copywriting pros.
* The startling business & marketing ramifications behind why tormented teen elBenbo was probably one rejection away from committing a mass atrocity.
* Why gurus saying you don’t need to be a great writer to write truly great copy are mostly full of shyt. (And I know this better than most — as I used to preach the same thing to newbies, and was wrong.)
* Why Joseph Campbell is the worst storytelling expert to learn the skill from.
* An in-depth breakdown of the single most profitable sales letter headlines I’ve ever written.
* How to psychologically break people down and get the truth out of them.
* A sneaky way to “recruit” merchant account underwriters to make your sales copy far stronger than it is now.
* Mind games guys who value their time must play on women who are playing mind games on them.
* Why almost everyone’s so-called “test results” are bald faced lies.
* A real life example of why swiping a subject line that supposedly “worked!” is quite possibly the stupidest thing a marketer or copywriter can ever do.
* The dark & disturbing secret about the author of the popular bestselling book “Think & Grow Rich” you’ll never hear from his fanboys or from the book’s publisher.
* A creepy look inside the mind & inner psyche of internet trolls & other haters.
* And lots more.
To get these secret podcast episodes & the huge discount on Vance’s upcoming live training & the recordings, here’s what to do:
1. Go to my affiliate URL below & buy before tonight, Sunday December 20 at midnight EST
2. Send me your receipt by that deadline to get the bonuses
(NOTE: you must send me your receipt BY that deadline, not after.)
Here’s the link:
https://www.EmailPlayers.com/vance
Use promo code: BEN-SERVICE to get the discount.