How to play the marketing game on "god-mode"
Published: Thu, 08/16/18
One of my prized possessions is an NES game genie.Some smart bloke figured out how to manipulate NES (the original Nintendo system) games by plugging…
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The inevitable rise of the Alt-Copywriter
Published: Wed, 08/15/18
One of my copywriting “heroes” is the late, great Eugene Schwartz. But, not just because of his brilliant copy. Also, it’s because he is what I would…
The 30th law of power
Published: Wed, 08/15/18
If you’ve never read Robert Green’s “48 Laws Of Power” (or at least the many cheat sheets breaking them down) you’re missing out.There are many great…
My prediction on what the next hot new trend in internet marketing will be
Published: Tue, 08/14/18
My pal and “Email Players” subscriber Troy Broussard once helped Yours Unruly make the case for the American slacker:====You're "Slacker" email was…
Why slackers make the business world go ‘round
Published: Tue, 08/14/18
“Why is it that the good old-fashioned American slacker gets no respect for his detachment, but the Buddhist monk does?” — De “The Tao Of Steve”Couple…
The case against the hustle
Published: Mon, 08/13/18
Random brain fart:A few years back, the big buzzword on social media was "hustle". Everyone was all about the hustle.With a figurative slap on the…
Lifestyle cage match: elBenbo or Gary Vee
Published: Mon, 08/13/18
Once upon a time in America, someone said I was the “anti-Gary V”.Not in the sense of hating or anything like that, of course.Frankly, I know ne t to…
Why I could never hack it in the copywriting big leagues
Published: Sun, 08/12/18
The ever-talented A-list copywriter Bob Bly once spoketh the raw truth on Facebook:“A good friend of mine, a fellow old-timer freelance copywriter,…
Why Agora Financial will rue the day they heard elBenbo’s name
Published: Sun, 08/12/18
True story:At AWAI’s Copywriting Bootcamp & Job Fair a couple years ago (shockingly — they have me coming back again this year… and I may have an…
5 unsacred answers
Published: Sun, 08/12/18
Today’s podcast is an unsacred Q&A, where I pulled 5 questions from my righteous sack, answered them, and sent the question-askers on their merry ways…