Why I could never hack it in the copywriting big leagues
Published: Sun, 08/12/18
“A good friend of mine, a fellow old-timer freelance copywriter, said to me a few days ago, ‘Writing for your own product and writing for clients — not quite the same thing. Every time some young guy says, ‘I don’t write for clients anymore,’ their intention is to boast about it. But my takeaway is, ‘Oh, you couldn’t cut it in the big leagues, eh?’”
100% agree.
I know that’s the case with Yours Slacky, at least.
There is no way I would ever have the patience to write for the A-list clients, doing all that research and writing and re-writing… to put all that effort into building another company instead of my own (my ego won't allow it!)… for markets I am not 100% interested in helping, for a fee that is a small fraction of what I can potentially make selling my own stuff, with the hope I might make a royalty.
I also lack the talent required, too.
(I have admitted many times, I’m not that great of a “copywriter.")
God bless those who can do that and love doing it and make out like bandits with it, though.
I remember Bob telling me he loves it because he's easily bored and likes working on lots of different products. It's exciting and fun for him, and I am assuming very profitable, too.
He and those like him are a rare breed.
Me?
Instead, I figured out how to do the exact opposite:
Write a little bit each day (minutes per day), to sell a very specific kind of product that is easy to write about and sell (regardless of your market), to build a lifestyle that suits my preferences and goals — which is no clients, no long hours of tedious research and writing, and no client or boss in control of me getting paid or not. In fact, a couple years back, even the great Ken McCarthy (founding father of Internet marketing as we know it) said:
“Ben Settle is living every writer's dream.
He writes a little direct response ad copy every morning -
which is more than enough to pay the bills -
and then he goes and plays.”
I like the way he thinks...
The upside is freedom and no ceiling on my income.
The downside?
More responsibility, though.
Thus, if you are someone who needs someone to tell you what to do, my ways will just frustrate you. If, on the other hand, you like the sound of all this, then my 10-Minute Workday program could be just what the witch-doctor ordered.
Or maybe it’s not.
It’s completely up to you, of course.
To get all the details, and get it at a huge discount tonight, hurry over to:
http://www.EmailPlayers.com/awai
Ben Settle