How amateur elBenbo stumbled onto writing his first long-running control sales letter

Published: Fri, 06/18/21

Many years ago, I learned a business-changing lesson about copywriting while listening to something the World's Greatest Copywriting Coach said.

It was a true “Ah-HA!” moment.

Something that made my ads instantly more profitable (I wrote my longest running control — that ran for 9 years until the client retired the product, if that tells you something) and, can do the same for you — especially if you’re someone who is confused about copywriting, not getting the results you want, and don’t know where to turn.

What was the moment?

It was an interview with the great David Garfinkel.

A lot of incredibly useful info was dropped.

But, what changed everything for me was when they talked about something David does during the *research* part.

It had nothing to do with writing.

Or persuasion.

Or, any idiotic “ninja” techniques.

It was simply a way of approaching how to *research* copy so you almost cannot fail — assuming you have an offer people want, and a list of leads receptive to said offer — even if your writing is weak.

Anyway, that recording was a bonus for a product from someone who is now deceased.

But, fear ye not.

I talk about this research tip in my Copy Slacker book, which is on sale at $200 off the regular price — $524 vs $724 —until Sunday 6/20 at midnight (EDT). After that, the regular price on this book gets a long overdue price increase.

So time is short.

To get it all at a pleasantly plump discount go here:

https://www.EmailPlayers.com/slacker

Use code: ROPER at the checkout.

Make sure you see the price change before entering your info.

Ben Settle