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Free Email & Web Marketing Tips

The psychology of writing copy the EPOTH way

Published: Tue, 05/25/21

The upcoming June “Email Players” issue is all about one of my favorite subjects:Copywriting.Specifically, the structures, the psychology, and the…

Welcome to the "boredom-killing" business

Published: Mon, 05/24/21

Despite his inane political rants, one of my favorite comicbook writers is Peter David.He’s been writing comics for some 30+ years, and probably his…

Time to roll the credits on this pitch-flick

Published: Sun, 05/23/21

The "Email Client Horde" book sale ends in less than 30 minutes.That's from when I am sending this, not necessarily when you are reading it. Which…

How to ride out the storm unscathed

Published: Sun, 05/23/21

If Jimmy Carter 2.0's uncertain times are wearing on you, consider ye this testimonial from a freelance copywriter in my Hearty Horde:“I’m so grateful…

The oldest persuasion secret never told

Published: Sun, 05/23/21

Once upon a time, one of my customers was telling me how frustrated he was getting copywriting clients, apparently doing things like:* Going around…

"rents due!"

Published: Sun, 05/23/21

There’s this chick I don’t know - only was connected with on Flakebook back before deleting my account a few years ago - who I am told used to have a…

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