The psychology of writing copy the EPOTH way
Published: Tue, 05/25/21
The upcoming June “Email Players” issue is all about one of my favorite subjects:Copywriting.Specifically, the structures, the psychology, and the…
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Welcome to the "boredom-killing" business
Published: Mon, 05/24/21
Despite his inane political rants, one of my favorite comicbook writers is Peter David.He’s been writing comics for some 30+ years, and probably his…
Time to roll the credits on this pitch-flick
Published: Sun, 05/23/21
The "Email Client Horde" book sale ends in less than 30 minutes.That's from when I am sending this, not necessarily when you are reading it. Which…
How to ride out the storm unscathed
Published: Sun, 05/23/21
If Jimmy Carter 2.0's uncertain times are wearing on you, consider ye this testimonial from a freelance copywriter in my Hearty Horde:“I’m so grateful…
Is elBenbo’s claim about clients literally chasing you down just a crock of pewp?
Published: Sun, 05/23/21
Not according to customer Gerard Dawson…===I wanted to share a quick testimonial about the Email Client Horde book, which I bought a while ago under…
A secret way of using an ordinary pocket watch to get booked solid with paying clients
Published: Sun, 05/23/21
I suspect most people will roll their eyes at the following tip for building a thick book of freelance business.But, wise people will read it.Do…
The oldest persuasion secret never told
Published: Sun, 05/23/21
Once upon a time, one of my customers was telling me how frustrated he was getting copywriting clients, apparently doing things like:* Going around…
"rents due!"
Published: Sun, 05/23/21
There’s this chick I don’t know - only was connected with on Flakebook back before deleting my account a few years ago - who I am told used to have a…
Why certain abusive & downright evil quacks get showered with praise and money
Published: Sat, 05/22/21
Few years ago, a new breed of monster was discovered.His name is Dr. Larry Nassar.He was the USA Gymnastics national team doctor.He was also an…
The secret list that can have clients salivating like vampires at a Red Cross clinic to hire you
Published: Sat, 05/22/21
One of the best things a freelancer (copywriter, coach, etc) can do is, arrange it so you have so many clients wanting to hire you, that you have to…