A clever way to get business on LinkedIn using cold email
Published: Tue, 01/05/21
No time for the unusual pleasantries today.Following is part 2 of the selling with cold emails training with Jon Buchan. I found this first part about…
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Trolls grunting "principles vs tactics!"
Published: Mon, 01/04/21
"Principles vs tactics asshole"...grunted a troll at me.And it was as amazingly glorious as it was useful.Here's why:Ever since I became one of the…
Gin-soaked cold email secrets of a sloppy drunk ad agency man
Published: Mon, 01/04/21
After hearing the “banshee-like” moans & cries in the wilderness from my Horde, I’ve decided to teach cold emails this week.But, it’s not me…
Red Skelton spanks the wild-eyed marketing newbies
Published: Sun, 01/03/21
Recently, one of my articles at AWAI prompted this question:“How does one that knows absolutely nothing about copyrighting or clientless copy, thus,…
If you’re gonna work yourself to death you might as well be smart about it
Published: Sat, 01/02/21
Came a question of nonsensical proportions:===Yo Ben,A quick question:How a newbie in copywriting and marketing can score 103 clients in 365 days…
Harlan Ellison & the copywriting business of doom
Published: Fri, 01/01/21
Couple months ago, I wrote an email about how low class jackasses will try to sucker you out of giving them free advice, ideas, help, etc.Which…
How marketers who like to party can stay out of the dog house with their wives
Published: Thu, 12/31/20
This’ll probably get me yelled at by someone.Especially tonight of all nights.But, here goes:===Man this shit works. Last night I lost track of time…
Anatomy of the most profitable book launch I ever orchestrated
Published: Thu, 12/31/20
In October I launched my latest book elBenbo Press.And it was, claws down, the single biggest, most successful, and most profitable book launch I have…
Frying up sales when selling complicated offers
Published: Thu, 12/31/20
Email Player of the Horde James Fry shows how it’s done:===This has dramatically reduced the number of "oh this is hard" or "oh I'm too old for this"…
This email contains a buck nekid sales pitch of cosmic proportions
Published: Thu, 12/31/20
Today’s the deadline to get the January “Email Players” issue.Here’s what awaits you inside its crisp, icy pages:* The startling persuasion tactic I…