How marketers who like to party can stay out of the dog house with their wives
Published: Thu, 12/31/20
Especially tonight of all nights.
But, here goes:
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Man this shit works. Last night I lost track of time and was still out drinking with friends past the time I promised my wife I’d be home and she was pissed, sending me angry texts etc. So I pulled a [the persuasion tactic I teach inside the January “Email Players” issue]. Within a few minutes she was saying, “Don’t worry, it’s okay. Just be quiet when you come home.” Crisis averted. And yes, you can use this as a story or something. Just change my name because I don’t want this somehow getting back to my wife and me losing this power for the future.
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Your secret is safe with me, Pal.
It’s a good point about the persuasion tactic he used (he learned it when I taught it in Email Players earlier this year - next month I revisit it in far more depth, with far more examples) losing its power. It works for selling & marketing as well as it does attracting a good woman or, in his case, keeping his woman happy - including staying out of the proverbial dog house with her when you get in trouble even if you deserve it.
But for marketing, there are two ways it loses its power:
(1) you overuse it on the same list/person
(2) you do it as a trick or manipulative tactic, and not out of honesty (i.e., you “swipe”, copy & paste, or try to steal how you see others do it, especially from the examples in the January Email Players issue)
Keep that in mind if you are going to learn it.
Marketers are by and large extremely non-creative, after all.
And the reason why is probably from being hammered with advice like, “don’t be creative!” and “the pioneers go home with all the arrows” and other clever one-liners used by those who are creative and who are pioneers.
Funny how that works.
But you gotta get creative with this persuasion tactic.
And you definitely have to pioneer your own ways to apply it.
So if you hate thinking, best pass on this one, Spanky.
For everyone else, realize after I send it to the printer in a few, it’ll be too late.
If you want in, best put that New Years drink down and hurry:
https://www.EmailPlayers.com
Ben Settle