Red Skelton spanks the wild-eyed marketing newbies
Published: Sun, 01/03/21
“How does one that knows absolutely nothing about copyrighting or clientless copy, thus, having no niche OR product, get into this field of work?”
My initial response to questions like this is a meme I saw a while back.
The meme has Don Draper from “Mad Men” smiling while lifting a glass of whiskey to his mouth.
But, instead of it being Don Draper's face, it's Trump’s smiling face, with the words:
“F--k outta here”
Imagine someone thinking they can learn how to effectively build a direct response business in the comments section of an article, instead of buying the program the article is selling to develop the skill to do it, instead.
Such is many-a-newbie’s mindset.
And if they don’t roto-rooter out that mindset they’re dead in the water before starting.
Plus, there is something else going on.
Something nobody selling “how to get into business” ever wants to admit to. Something that was probably best illustrated by the late entertainer Red Skelton when talking to his protege, the late King of Late Night Johnny Carson on Johnny's show.
Here was the exchange they had:
JOHNNY CARSON: You taught me a lot. I stole a lot from you.
RED SKELTON: No, no you didn’t…nobody helps you get started. If you’ve got talent, they can put you behind a brick wall, you’ll come through. So that’s what you have.
Now, swap out “talent” with “skill” and you’ll know what I speaketh of.
Talent is something you either have or don’t.
But skill is something you can learn, hone, master, and perfect over time. And skill is also something that is needed that newbies never seem to ask about or look for — instead always prattling on about hacks & shortcuts instead.
I once heard the great John Carlton put it like this:
(paraphrased)
Everyone wants to have already written, but nobody wants to write.
In other words:
Everyone wants to already have the proverbial successful business up and running, with dozens of offers already created, world class sales copy already written for those offers, and a happy as pig-in-pewp base of customers already built who can’t wait to buy again and again again, for years, and decades in the future. But nobody wants to spend the ten of thousands of collective hours of time learning, practicing, and writing those world class sales letters & emails. Or spend the thousands of hours of time building out, testing, and tweaking those offers. Or spend the hundreds of painful hours required to change, adapt, fail, learn. Or keep current on technological, market, and other changes that will invariably happen, etc.
It takes time, effort, and sacrifice to learn and hone this skill.
And this is especially true of my 10-Minute Workday program AWAI sells.
It’s all about having that clientless copywriting business.
A business dependent on using your own skills to sell your own offers, instead of depending on the moods, budgets, or know-how of any clients you rely on for your daily bread.
Like any business, be prepared to spend a lot of time and effort building it.
Prepare to spend a lot of time to get around any “learning curves”, too.
And prepare to be responsible for the whole show, and not just cashing a client’s check.
If this interests you, do this:
1. Go to the URL below
2. Hop on the waiting list
You’ll soon get access to more info on it.
And, if it looks like something you want to do, you’ll be able to buy it.
More:
Just for getting on the waiting list at the URL below, you will get a free copy of a short report I created just for those interested in this topic called:
“The One Sentence Business Plan”
And whether you buy 10-Minute Workday or not, it can get you started off right.
Here is the URL:
https://www.EmailPlayers.com/awai
Ben Settle