Writing secrets of a pulp copywriter who horrifies his own keyboard
Published: Mon, 11/04/19
Back in March, the World’s Greatest Copywriting Coach David Garfinkel interviewed me for his prestigious Copywriters Podcast.And, I just put it on my…
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The "dungeon master" of business rolls 20 sided dice of success
Published: Sun, 11/03/19
Here’s an interesting tale for the business books:I was recently reading about the late Gary Gyga — inventor of Dungeons & Dragons — and was astounded…
elBenbo’s Stairway of horrors
Published: Sat, 11/02/19
About a week ago, I put a new video on my elBenbo TV page.It’s titled “elBenbo’s Stairway of Horrors” and has some tips about branding you might find…
Checking the Facebook tweekers into rehab
Published: Fri, 11/01/19
Came a sobering reply to the email I sent on October 20th.“Please leave my name out but feel free to share: My company’s FB page has over 100k real…
Night of the living ghoul-roos
Published: Thu, 10/31/19
To help round out this month and Halloween, below is a list of blood-thirsty marketing monsters roaming the internet looking for hapless victims to…
Hacked credit card moon rising
Published: Thu, 10/31/19
I don’t know if it’s some kind of Halloween anamoly or what, but I have noticed this month has shown many more Email Players subscribers being plagued…
A horrifyingly blatant Halloween sales pitch
Published: Thu, 10/31/19
Today’s the deadline to get the all-mighty 100th issue of the “Email Players” issue.Here’s the link:http://www.EmailPlayers.comBen SettleP.S. If…
The spooky ghost coach haunting your inbox
Published: Wed, 10/30/19
“Email Players” subscriber Petr The Affiliate pops in to say:===Yo Ben,you probably do not care and I might just be bothering you with this, but do…
The #1 most powerful copywriting tactic I’ve ever used
Published: Wed, 10/30/19
And so it begins:If there was only one copywriting “tactic” (I put that word in quotes on purpose…) I’ve ever learned and used in all my marketing —…
Why I avoid Starbucks like the bewbonic plague
Published: Wed, 10/30/19
There are some businesses I do everything in my power to avoid.Like, for e ample, Walmart.The place just reeks of cheapness, despair, and desperation.