Checking the Facebook tweekers into rehab
Published: Fri, 11/01/19
“Please leave my name out but feel free to share: My company’s FB page has over 100k real followers and our live streams get under 300 views - sometimes even less than 100! And you know they are coming for groups next.”
That email told a real life story that happened to an “Email Players” subscriber watching his wife's once thriving Facebook live-driven business be reduced to nearly nothing from powers beyond their control.
And, hopefully, was quite sobering to the Facebook tweekers.
Then came this even more sobering follow-up question:
“But is anything really ‘ours’? Couldn't our web host shut us down at any moment, just like Youtube or Facebook? Genuinely curious to know your thoughts, as I am building and learning from you.”
The answer:
If you can export it, it’s yours, and is an asset.
Thus, regularly backup your list to a secret place.
Then backup that on a secure cloud.
Do that and if your site is shut down, you’re de-platformed, or even if you're exiled to another country… you can always put up a new site, on a totally new domain, and keep selling that list offers as an affiliate or via JVs, etc… and everything is status quo.
The security is in your regularly backed-up email & direct mail lists.
No web host, social media, or other platform can take those from you.
Another sobering real life story about this:
Vincent James (author of the 12-Month Millionaire — doing millions per month one day, broke & in a Federal prison in the desert the next…) said in an interview he did with Michael Senoff many years ago that, if he could do it all over again… he’d have backed up his customer list each day, kept it on a USB thumb drive on his key chain, left the country as soon as he knew something was rotten in Denmark at his bank, etc, and been able to literally do business anywhere he wanted, while being able to negotiate his freedom from abroad while still doing business.
Most people won’t have to be that paranoid about it.
But, apply the backing up part to your email list, and at least you’ll always have options should you get de-platformed.
Finally, one more thing about lists:
I recently got the following, rather flaccid, drive-by secret guru troll comment:
“Your emails are pretty cringe nowadays big man”
I prefer a higher class of troll than this.
But, as I was telling my pal Doberman Dan yesterday... until I get one again, I have to do the best I can with what I got.
Thus, the following sale in this generous secret guru troll’s honor.
Here’s the deal:
In this month’s November “Email Players” issue — which you can no longer get, the deadline ended — I am including a special sale on my Email Players List Swell book. But, until tomorrow night (Saturday, November 2) at midnight EDT, I will give you a smaller (but not nearly as generous as Email Players will get) discount on the book, too.
To get this discount do this:
1. Go to the URL below immediately
2. Buy the book before the deadline using coupon code FLACCID-TROLL
3. Make sure you see the price change before entering credit card info
Do those three simple things, and this book that shows you exactly how I built one of the single most responsive lists (going by what others have said, not me) in my industry, and did it without needing Facebook, Twitter, paid traffic, etc … is yours at a discount.
Here’s the almighty link:
http://www.EmailPlayers.com/list
Ben Settle
P.S. If you are a current “Email Players” subscriber, you get a much better discount than non-subscribers, so if you want it, don’t use the above coupon code. Simply be patient and wait until your issue arrives soon. There is an ad in that issue with a bigger discount on page 2, and another ad for it on page 32.