The King of Egypt’s dead-as-a-doornail brand
Published: Sat, 11/09/19
A cautionary tale for the social media-obsessed ages:One of the greatest ad men who ever lived was one Mr. Bruce Barton. And once upon a time, ol’ BB…
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The ugliest $375 million brand in the world
Published: Sat, 11/09/19
One of the things I get “flack” for is my lack of keeping up with all the newest technology & software, or internet marketing goo-roo fanboy…
The most shaggiest world class brand of them all
Published: Fri, 11/08/19
Let’s talk about something serious & rational for a change:Bigfoot.If you live in the Pacific Northwest or have ever visited here, and if you look…
The secret behind one of Hollywood's most mysteriously prestigious brands
Published: Fri, 11/08/19
A few months ago, I read a long article about Leonardo DiCaprio titled:“His Brand Is E cellence”There were lots of profitable insights into how to…
How to get people to listen to your insane sales pitches & political views
Published: Fri, 11/08/19
Not too terribly long ago… I read a news story about how the ultra rich are starting to acquire cheetahs.There are only about 7,500 left.And although…
How to tell if your favorite guru is a fraud
Published: Thu, 11/07/19
Reader Sanjay Pande sets the internet straight on what it really means to be a “guru”:===The word guru is from sanskrit and doesn't translate well to…
I’ll take the Pepsi Challenge against all the branding horse shyt preached on social media any old day
Published: Thu, 11/07/19
Not that I know a ton of designers, but a few months ago the only graphic designer I've ever seen get a testimonial from the great Dan Kennedy — Kia…
elBenbo's barbaric new book about branding
Published: Thu, 11/07/19
Today I am officially launching my newest book:“Brand Barbarian”I’m launching it at a 40% discount.Deadline to get this discount is Sunday November…
Success secrets of Hollywood’s most bizarre movie director
Published: Wed, 11/06/19
Even though Hollywood is a swamp and cesspool, there are some lessons the wise marketer can e tract from it, and some of its players.Take movie…
Why businesses get foodie called
Published: Tue, 11/05/19
I recently came across a study by researchers at Azusa Pacific University and UC Merced about how a full 1/3 of the women they studied admitted to…