The #1 most powerful copywriting tactic I’ve ever used
Published: Wed, 10/30/19
If there was only one copywriting “tactic” (I put that word in quotes on purpose…) I’ve ever learned and used in all my marketing — including in my sales copy, emails, content, and even in my customer service — it would be the one I talk about on pages 5-8 in the upcoming November (and 100th) issue of my evil “Email Players” newsletter.
And yes, it is a tactic.
This is a dirty word to certain people.
And it’s overused and taken completely out of context by many others.
But the one I am talking about is something I have yet to see or even hear about being discussed in any copywriting book, course, or program… and I have seen a small handful of people do it over the years. In most cases, I suspect they did it on accident as it's not in all their other ads I have seen. And in others, it was outright abused, ruining its effect completely.
In those cases, it is very much like a Chinese proverb I heard from the great Matt Furey:
(Paraphrased)
“A strength overextended becomes a weakness.”
Too bad for them.
Especially since it’s a tactic anyone can do. And, in fact, the less you know about writing sales copy now, and the newer you are to marketing, probably the better it will work, now that I think about it.
More:
I suspect some copywriters do know about this tactic but refuse to test it.
Probably, they see it as something not to do, and possibly even amateur.
Or, it could be they fear using it.
Because according to conventional copywriting it shouldn’t “work” at all. And yet, by doing this one thing, and this one thing alone, to certain sales letters and emails over the years, I’ve seen response multiply in ways where I now will never not do it whenever possible and relevant.
I say when relevant, because it’s not always relevant or needed.
And can completely backfire in those cases.
To learn what this secret copywriting tactic I am whispering about is… as well as an example to learn from, and all the knowledge you need to begin using it… seek ye for the pretty link below, click it, and subscribe to the “Email Players” newsletter before the deadline tomorrow (Thursday 10/31), when I send it to the printer.
But again, be cautious:
This copywriting tactic is a very potent elixir, Gruesome.
And, depending on your maturity at the craft, you may be tempted to overuse it after you see it work. After which, again, it will cease working for you altogether, and very likely work against you.
All is revealed in the November issue.
To subscribe in time to get your eager, tingling paws on it before the deadline tomorrow, go here:
http://www.EmailPlayers.com
Ben Settle