Greetings from the advertising ghetto
Published: Wed, 07/10/19
Today is a very special day that should be a national holiday. And in celebration of this day, I am sharing a video I shot a few weeks ago, with a…
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If you don't want to invest in yourself or a business, get a job
Published: Tue, 07/09/19
Once upon a time, my pal Ray Higdon posted about how he regularly gets people asking him about a business where they don't have to invest any money up…
Soup nazi's heir
Published: Mon, 07/08/19
Following is a true story.The names and places have been changed due to living in an overly litigious society full of mush cookies who hold…
The List Swell 50% discount pirate ship sails in 19 minutes
Published: Sun, 07/07/19
Awright.The “Email Players List Swell” 50% discount goes bye-bye in less than 20 minutes from the time of this writing. Depending on when you’re…
Anti-social media list building
Published: Sun, 07/07/19
Another reader asks the magic list building question:===How do you build a list without the visibility of social media ?Just to clarify my background,…
How affiliate marketers can build email lists by “borrowing” credibility from gurus
Published: Sun, 07/07/19
One of the (many) big lessons in the late, great Gene Schwartz’s book “Breakthrough Advertising” was when he talked about borrowing credibility from…
The 100+ year old secret weapon of history's greatest marketing minds
Published: Sun, 07/07/19
True story:Many years ago (circa 2008) the great Gary Bencivenga sent me a slender little volume his mentor (and actual advertising “legend” David…
Don’t knock swinging until you’ve tried it
Published: Sun, 07/07/19
I’m talking about “list swinging”, of course.This is something I wrote about in great depth and detail — and that you can sometimes observe me do — in…
The Dan Kennedy-inspired direct mail secret I use to build my email list
Published: Sat, 07/06/19
One of the formative e periences of my entire business career was in an old, obscure teaching the great Dan Kennedy did about a wildly successful…
Why Facebook groups are becoming swamps
Published: Sat, 07/06/19
A few months ago, I was reminded about why so many Facebook groups are turning into swamps.Yes, even the paid ones:====I can’t seem to stop myself,…