The Dan Kennedy-inspired direct mail secret I use to build my email list
Published: Sat, 07/06/19
A plumber who got all the customers he could handle.
Could charge far more than any other plumber probably could.
And, that impressed DK so much, he used it as a case study in his Peter Lowe Conference talks.
And, even though Dan was talking about direct mail lists, the lesson behind the story has been one of the single greatest *email* list building methods I’ve ever used, and continue to use, and will continue to use for many years into the future.
Plus, it’s free to use, too.
(Unlike the direct mail version of it.)
And, I have found it lets me connect a pipe (so to speak) to the faucets of paid traffic platforms and, in a completely roundabout sort of way, drain some of the best leads from those sites onto my own list in many cases, and in a way that is much simpler than it sounds.
My new “Email Players List Swell” book talks about this.
No, there is nothing at all "new" about anything inside.
But, I believe the way I've methodized list-building can help almost any business — new or old — start to build a responsive email list fairly quickly. Maybe not a big list, and certainly not as big as paid advertising can probably get your business. But, I'll take the Pepsi Challenge using this against paid ad lead quality any day.
The book is half off the price listed on the sales letter until tomorrow at midnight (EDT).
If you want it at the discount, best high-tail it over to this link immediately:
http://www.EmailPlayers.com/list
Ben Settle
P.S. This book is made up primarily of the 3 “Email Players” issues I’ve written just on the subject (April 2016, February 2019, and March 2019 issues — which will never be available as back issues even if I do decide to offer back issues again some day to Email Players subscribers), plus every article I’ve written on the subject in various other issues over the past 8 years since 2011, along with any bonus trainings included in many issues with various traffic experts.
If you have those 3 main issues, you don’t need this book.
If you have one or two of them, you’ll have to determine whether it’s worth buying or not.