Why Facebook groups are becoming swamps
Published: Sat, 07/06/19
Yes, even the paid ones:
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I can’t seem to stop myself, but I paid for and joined yet another group. To my horror and surprise, I discovered after joining they meet up on Facebook.
Now I’ve started to notice a really annoying trend with these Facebook groups. Instead of genuine learning from each other, it turns into a macho shouting match to see who can get the gooru’s attention and coveted reply or like. It’s about who can be the biggest, boldest, brashest douchebag. It’s a bunch of wannabe shitheads acting like they’re the Zuckerbergs of copywriting. This is the last one, I swear. If I didn’t pay for it I’d leave already.
Thanks for not having a Facebook group. Whether it’s true or not, Email Players just feels more legit and less chest-poundy.
:vent over
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Fun fact:
There was a time when I was a huge fan of marketing with Facebook groups.
In fact, I had one of the most engaged, rabid, and addictive (according to many of its members) Facebook groups in the marketing world at one time called “elBenbo’s Lair.” If you don’t believe me, simply ask anyone who was an active part of it. People were so addicted to it, and saw so many concurrent threads inside it showing on their main FB timeline, they would mistakenly post things meant just for the group on their main FB timeline accidentally — and oftentimes to their red-faced shame. It was such a part of the existence of some of these members, that it had quite a few people PO'd with me when I abruptly shut it down.
These groups can still be profitable, of course.
I even did an “Email Players” issue about the psychology behind what I did a while back.
But mostly they are swamps.
And while I am biased, I advise everyone I know who asks me about it to delete their accounts too. Or, at the very least, their Facebook groups and build their own groups on a private platform instead.
There are many reasons for this.
One, the utter disregard for your privacy.
Anyone willingly using Facebook who has their identity stolen, compromised, or used for nefarious reasons by FB or one of the companies they freely share your info with has nobody to blame but themselves at this point.
Another (marketing-related) reason:
You’re competing with too many people for attention.
Unless you have a group where you’re the only thing people care to read, you are competing with all the brain farts, advertising, virtue-signaling grandstanding, chest-pounding, oh-woe-is me whining, and posts just looking for attention.
This is especially true if you’re using groups for email list building.
You’re much better off doing what I teach in my new “Email Players List Swell” book.
It requires no social media presence.
But, it lets you (legally and ethically) siphon away the best social media leads, in a round-about kind of way.
The deadline to get this book at half off is tomorrow at midnight (EST).
Here is the link:
http://www.EmailPlayers.com/list
Ben Settle
P.S. This book is made up primarily of the 3 “Email Players” issues I’ve written just on the subject (April 2016, February 2019, and March 2019 issues — which will never be available as back issues even if I do decide to offer back issues again some day to Email Players subscribers), plus every article I’ve written on the subject in various other issues over the past 8 years since 2011, along with any bonus trainings included in many issues with various traffic experts.
If you have those 3 main issues, you don’t need this book.
If you have one or two of them, you’ll have to determine whether it’s worth buying or not.