How affiliate marketers can build email lists by “borrowing” credibility from gurus
Published: Sun, 07/07/19
For example:
If you could run your ad in The Wall Street Journal, and make your ad look, feel, and read like an actual WSJ editorial or news piece, you’d be able to “borrow” all that credibility from the WSJ for your ad.
It doesn’t work exactly the same anymore.
(Now they make you put “Advertisement” at the top, etc)
But, there is a way you can still use that idea/concept online, and do it to get a lot of extra names on that hollow email list of yours. And, not just ordinary leads… but super leads — many of who may very likely hunt you down, opt-in, and be looking to buy something from you.
If not now, then some time down the line.
How do you do this, exactly?
By using what the great master of getting free publicity Paul Hartunian called:
“The Halo Effect”
This is the same built-in credibility advertisers got by borrowing credibility before. But, instead of doing it via your paid ads… you do it via podcast interviews you get booked on.
For example:
Let’s say you are an affiliate marketer.
And, let’s say you sell a lot of health offers. And, let’s further say you are not a doctor, medical professional, or have a degree in anything even remotely related to medicine, health, wellness, nursing, pharmaceuticals, or anything else.
But, you are well-versed in the offers you sell.
You’ve used them yourself, and benefit from them, or know people who did.
And, you just want a chance to prove you’re not a quack or raving lunatic slinging MLM at everyone.
What do you do?
One thing you can do is get yourself booked on podcasts with audiences who might make good leads for what you sell. At the beginning of the podcast — if you knew what you were doing when you contact him/her, at least — the host introduces you.
Talks you up.
And, essentially “edifies” you to the audience.
This gives you automatic “built-in” credibility. While you are on there, you have that vaunted halo effect. What you say is not faced with super aggressive skepticism your friends and family show you. Or, at least, you deal with more open minds. And, let’s say you do a good job, demonstrate your knowledge, tell your story, and have a deep, meaningful discussion with the host about the problems and pains your market faces, some solutions they can consider, etc.
Maybe this interview goes for 20 minutes or so.
Maybe less, maybe even a little more.
At the end, the host asks you where the audience can get more info, you give your URL, and you get a number of people from that audience going through the trouble of finding your site, opting-in, and consuming your opt-in bribe.
Those are more likely to be red-hot leads.
Yes, some will be higher quality than others.
But, they are invested in you.
They will likely be doing it all with a lot less resistance.
Instead of emotionally pulling back, they are more likely to be leaning in. And, if you mail them with my wily ways, over time, you could very well find yourself turning many of them into solid customers to whom you can sell other things to after that.
But, that’s not all, my little list fledgling.
That halo effect doesn’t just go away unless you allow it to.
Because, if you know how to leverage that interview, you can get yourself booked on many more such podcasts — each of which gives you an even stronger, brighter, and more illuminating halo, all compounding on each other, sending you more leads, to build an ever-growing email list, leading to more sales, and more backend sales, as well as potentially other opportunities (coaching, consulting, JV’s, speaking, etc — it’s kind of wild how that can sometimes work out once you get it all going).
All from tapping into that halo effect and borrowing credibility.
Very simple.
But, not necessarily easy.
A lot of good people with lots of value to share get on podcasts but fail at monetizing it.
Enter my new “Email Players List Swell” book.
I spend a lot of time yapping about podcasts.
It’s one of the 3 main ways I have used to build what I believe is one of the most responsive lists in my industry, and has let me build a small million-dollar list over the past 8 years. And this book includes everything I know and use to potentially get booked on as many shows as you can stand (including potentially big ones), how to monetize them, and how to get all those successes compounding on each other, like a growing snowball of leads gaining size, speed, and force with each appearance.
This is a solid way to build my list for your business.
No, it’s not “scalable.”
But, as you’ll see in the book, there are also many other ways to monetize these interviews and even turn them into “bursts” of new leads (besides the audience going to your site) on your lists in some cases.
This book is half off the price listed on the sales page until midnight (EST).
After that, you can still get it, but it’ll be a helluva lot more expensive.
Here’s the link:
http://www.EmailPlayers.com/list
Ben Settle
P.S. This book is made up primarily of the 3 “Email Players” issues I’ve written just on the subject (April 2016, February 2019, and March 2019 issues — which will never be available as back issues even if I do decide to offer back issues again some day to Email Players subscribers), plus every article I’ve written on the subject in various other issues over the past 8 years since 2011, along with any bonus trainings included in many issues with various traffic experts.
If you have those 3 main issues, you don’t need this book.
If you have one or two of them, you’ll have to determine whether it’s worth buying or not.