The insult-slinging copywriter who openly mocked surveys
Published: Fri, 07/27/18
Once upon a time, there lived a reclusive, insult-slinging copywriter who was known to be one of the most brilliant ad men who ever lived.He was not…
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The mistake that creates marketing eunuchs
Published: Fri, 07/27/18
Back when I used to do email critiques for “Email Players” subscribers (I no longer do, for a whole variety of reasons — including I hate doing them,…
How to use sales copy to "secksy-up" boring products
Published: Fri, 07/27/18
One of the most successful sales letters I ever done writeded, was for an informational product in the self defense niche.It was a product about…
Goo-roo fanboy damage control
Published: Thu, 07/26/18
Apparently, a goo-roo fanboy is spamming Flakebook groups with a “teaching” called:“Ben Settle’s small tipto 10X your conversionsfrom email”I first…
The smartest villain in the world's diabolical email plan
Published: Thu, 07/26/18
Let me tell you a story.(If you have never seen the Watchmen movie or read the comic, major spoilers afoot...)When the Villainous Adrian Veight (aka…
The copywriting "masterstroke" for pumping up sales
Published: Wed, 07/25/18
Something to tuck inside the dark abyss of your cunning mind:Pretty much every copywriting course, training, or seminar you ever see will talk about…
"Emails that don’t sell are dumb"
Published: Tue, 07/24/18
Lo and behold:Once upon a time, I wrote about why I’m against so-called “nurture” sequences and “good will” emails, and any kind of email that isn’t…
The f-bomb pattern interrupt
Published: Mon, 07/23/18
Full disclosure:I have nothing against him, but I couldn’t care less about Tony Robbins, have never been one of his fanboys, have never resonated with…
How to unbroke yourself
Published: Sun, 07/22/18
This week’s podcast is about how to “unbroke” yourself. I have no idea if it will add anything to anyone’s life, especially since it teaches how to…
Don't whiz on the electric fence
Published: Sat, 07/21/18
Once upon a time, child elBenbo watched a show called “Ren & Stimpy”.The two main characters are a cat named Stimpy and an “asthma hound” chihuahua…