The mistake that creates marketing eunuchs

Published: Fri, 07/27/18

Back when I used to do email critiques for “Email Players” subscribers (I no longer do, for a whole variety of reasons — including I hate doing them, and also, because if I did it for one person, I’d have to do it for several hundred other people…) I noticed a recurring mistake people made that basically castrated their sales, and made them more or less “marketing eunuchs.”

A mistake, fortunately, that was easily corrected.

And, when fixed, made people a lot of the green stuff.

The mistake?

Well, let me put it this way:

A lot of times, people would send me an email that was functionally correct — with a decent subject line, opening, story, offer, lots of proof & credibility, call to action, etc. But, in almost every case they lacked the one element that makes the difference between an email making little or no (or just average) sales… and making a windfall of sales.

In fact, when I showed people this element, they’d go:

“Ah! Of course!”

And then, the smart ones would rewrite their emails with it.

And, after that, often report back with how much more profitable not only that particular email I critiqued did, but all their other emails henceforth.

And guess what?

I reveal this element of persuasion in the August “Email Players” issue.

In fact, the entire 16-page issue is *about* this one thing.

With plenty of examples to learn from.

To learn all about it, you’ll have to be subscribed before I send it to the printer in a few days.

Subscription info here:

http://www.EmailPlayers.com

Ben Settle