The f-bomb pattern interrupt
Published: Mon, 07/23/18
I have nothing against him, but I couldn’t care less about Tony Robbins, have never been one of his fanboys, have never resonated with his teachings (NLP, etc) or walking on hot coals, and never bothered watching his documentary from a couple years ago -- and probably never will. (Cue all the Tony Robbins fanboys telling me why I *must* watch it, how it's "life changing!", and even bragging about how it made them cry, etc.)
He's just not my bag, baby.
That said:
I remember hearing about how the video is full of f-bombs.
As in every other word.
And, I kept hearing how it was necessary as a “pattern interrupt.”
And, how there is science behind doing it, etc.
That very well may be true.
In fact, General Patton used to say when he had to keep his men alive, he gave his orders dirty. The dirtier the language the better. And he said it saved lives because it got their attention. (i.e. pattern interrupt). And back then it probably was more of a shock. But today, you get ten times worse just logging into Facebook where it's now trendy to drop f-bombs because internet tough guy/girl.
My point?
I couldn't care less what words you use.
But, if dropping ye olde f’bombs works for you, just remember this Chinese proverb:
(props to the great Matt Furey who I heard it from)
"A strength overextended
becomes a weakness"
And, I hereby predict that, at this rate of f-bomb dropping obsessed marketers, it won’t be long before *not* dropping f-bombs in your marketing, seminars, emails, copy, videos, social media posts, etc will be the NEW pattern interrupt.
We shalt see.
In the meantime, here’s something to chew on:
The August “Email Players” issue goes to the printer soon. It contains several examples of how to sell in your marketing that work far better than randomly dropping f-bombs to get attention, and still make your bad self look cool to the marketing proles on your Flakebook feed who get turned on by such language.
There’s lots of value packed in this issue.
(Especially the bonus Ravings of an Ad Man insert.)
And, it’s a great jumping on issue for people new to my world.
Subscribe here to get it in time, while you still can:
http://www.EmailPlayers.com
Ben Settle