The copywriting "masterstroke" for pumping up sales
Published: Wed, 07/25/18
Pretty much every copywriting course, training, or seminar you ever see will talk about the life-or-death importance of filling your copy with benefits, facts, credibility, etc. And, this is all true. But, there is one thing (when it comes to emails especially) that is far more important that comes before all those things.
Is it storytelling?
This obvious attribute of great copy means you don't necessarily need a story, but if you do have one, it will make any story infinitely better (even if you are not a great story teller).
Is it being “infotaining”?
Nope.
Fact is, a lot of ads with zero infotainment have still kicked gluteus assimus because they used the secret I am talking about.
What about curiosity?
Is it that?
Important (very important).
But, even that doesn’t hold a candle to the very simple (and obvious, frankly, this is not something I invented by any means) not-really-a-secret I am yammering on about.
Is it a guarantee?
I haven't used a guarantee on any of my products in over 10 years.
It had virtually no effect on my sales. And, it has created far better customers who are more likely to consume and use and benefit from the product. So it's definitely not a guarantee.
Still don’t know what I babbleth about?
I’ll give you a non-hint:
Even if you have a product people desperately want and need, there is a more-than-decent chance they will not buy from you if you don’t include this one, very simple (yet still rare, for whatever reason) thing in your emails that is like a copywriting "masterstroke" for pumping up sales.
Anyway, the answer should be obvious, yet so little copy includes it.
(Even from people who probably know it, maybe it's a laziness thing?)
But, if it’s not?
Then check out the August “Email Players” issue. I daresay, even if your copy sucks, your offer is mediocre, and you don’t even know what a benefit is… you would still make sales if you did nothing but include this in your email copy, ad copy, and any other copy.
But you best hurry and subscribe if you want it, Chuckles.
I send it to the printer in less than a week from today.
After that?
Too late…
Here’s where to subscribe:
http://www.EmailPlayers.com
Ben Settle