Last minute live Q&A video podcast today
Published: Tue, 04/10/18
To change things up with the podcast, Producer Jonathan and I are going to air the 75th episode as a live video Q&A later this morning (10:30 PST) in…
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Why I'm pro-shaming
Published: Mon, 04/09/18
Today’s podcast is all about shaming people, how to do it, and why it’s a good thing — including for your bank account. This is probably one of the…
Last call for clients-o-hol
Published: Sun, 04/08/18
This is it, game time:The $100 discount on my Email Client Machine product ends in less than 14 minutes. Here’s where to get you…
The oldest persuasion secret never told
Published: Sun, 04/08/18
Recently, one of my customers was telling me how frustrated he was getting copywriting and coaching clients.He was doing things like:* Going around…
Earl Nightingale’s secret for getting swamped with clients
Published: Sun, 04/08/18
A reaction to the “Burn Notice” email:(That I just sent a couple hours ago…)“Ben I was intrigued by your ‘Michael Westin’ business model. Would love…
Why I dig the “Michael Westin” freelance model
Published: Sun, 04/08/18
A subscriber wants career advice.Oh boy…“Ben, currently I’m a freelance copywriter and have been offered a job at an advertising agency. What would…
What a $500 freelancer pitch looks like
Published: Sun, 04/08/18
I get pitched by freelancers a lot these days. (No idea why they think I am hiring, I write my own ads.) And, they always have flashing red “tells”…
Wiping off babe copywriters stuck to the bottom of my boot
Published: Sun, 04/08/18
Once upon a time, a reader asked:===here’s a question from one of the babes in the copywriting forest (stuck to the bottom of your boot):So I’ve…
World’s most feared negotiator’s secret for getting clients to hire you on the spot
Published: Sun, 04/08/18
One thing the late, great Jim Camp (billed as “The World’s Most Feared Negotiator”) did when selling water softeners that got him so many sales he…
World famous ad man’s advice for dealing with clients
Published: Sat, 04/07/18
Last year, I read the late, great ad man David Ogilvy’s:“Rules for respect in business”The rule I dug on most was:“In meeting with clients,do not…