World famous ad man’s advice for dealing with clients
Published: Sat, 04/07/18
“Rules for respect in business”
The rule I dug on most was:
“In meeting with clients,
do not assume the posture of servants.
They need you as much as you need them.”
Reason why is, it reminded me of a real life story of persuasion.
Checky:
Also last year, I took a firearms class from one of the world’s top instructors (according to the NRA, and hundreds of military and law enforcement professionals). And, I was floored by not only what he was teaching but *how* he taught. (I took written notes — and I never take written notes, I hate long hand — on his teaching techniques more so than the info he taught, if that tells you something.) Anyway, this guy’s classes are routinely sold out, and his trainings booked well in advance. He competes with at least a few dozen others in this small county and, while they all struggle for for business, he always has more than he can handle.
(Having to take months off at a time just to take a break).
His secret to having all these clients?
Well, there’s his knowledge, true.
And his incredibly sharp infotaining style of teaching.
But, that doesn’t explain how he gets complete strangers (who have never heard of him before) practically begging to sign up.
No, he does something else.
Something anyone — especially freelancers and coaches — can do.
Something that worked like gangbusters for me when I was freelancing.
And that something is complete indifference to whether anyone shows or not.
In other words:
If you show great, if not, he doesn’t care.
And not just a social media “I give zero fugks!” grandstanding way (anyone who says that actually does care or they wouldn’t have to say it). But it’s real for him. If anything, he’s got a waiting list of people eager to hop into a class if a spot opens.
Anyway, the same concept applies to freelance copywriters.
Nothing is more attractive than someone who doesn’t need you.
Or, in this case, fee.
And one of the things my new Email Client Machine product does is, it shows you how to start doing things in a way where you start getting so many leads coming to you, wanting to hire you, and, in some cases (happened to me several times), wanting to pay you — without even seeing a portfolio or list of referrals.
It’s on sale at a fat $100 discount until tomorrow night.
(Deadline is 11:59 EST tomorrow, Sunday April 8th)
Here’s the link:
http://www.EmailClientMachine.com
Ben Settle