Why tacticians get spanked by strategists
Published: Fri, 04/16/21
One of the single most valuable marketing stories I ever heard:Once upon a time, the late, great copywriting genius Gary Halbert and a copywriter…
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13 signs you might be thinking too shallowly
Published: Thu, 04/15/21
Behold 13 e amples of shallow thinking that could be holding your righteous self back in the wonderful world of marketing.Here goes...1. Slave to…
The spooky wages of having intelligence without wisdom
Published: Wed, 04/14/21
Once upon a time I saw a perfect e ample that shows the importance of owning, creating, and/or controlling your own media empire in a New York Times…
Business lesson from an "a-hole" god
Published: Tue, 04/13/21
“Daly is the ‘asshole god’ of this virtual world, and his word is law.” — Walton Black Mirror “USS McCallister”I can’t say I’m a Black Mirror fanboy,…
How a squeaky-voiced newspaper mogul trolled his way to influence
Published: Mon, 04/12/21
One of my “Copy Troll” rules is:Don't engage one-on-one with a troll, unless they have a bigger audience than you.I won’t go into all the reasons for…
The two biggest threats to email marketers today
Published: Sun, 04/11/21
Last year this question about threats to email reared its head:===E-mail…is by design a very decentralized media. What worked 10 years ago still works…
How to know if you're a capitalist or merely human capital
Published: Sat, 04/10/21
One of my customers sent me a screen shot last year in response to a daily email I sent, of a tweet by a bloke named Sahil Lavingia that said:===If…
2.6 million followers and nothing to show for it except these lousy 36 t-shirts
Published: Fri, 04/09/21
Couple months ago, reader Rob Bright forwarded me an email by Lawrence Bernstein that was astoundingly ironic and quite amusing to boot.The…
The dead newspaper tycoon's secret to building your own media empire
Published: Thu, 04/08/21
Let’s talk about media empire-building.This is not only mandatory for anyone who wants to compete and conquer in what I believe the new Internet (Web…
New product junkies
Published: Wed, 04/07/21
“Some worthless junkie. For him, you intervened and put us all at risk? Some contemptible junkie who couldn’t keep the peace for eight hours?” —…