A goo-roo fanboy and his assumptions are not easily parted

Published: Tue, 03/30/21

A while back, I got this email from a goo-roo fanboy in the rugby niche:

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Hi,

Tempted to buy email players.

Few questions

As you probably don't recycle issues much, does this mean I'm paying for less and less of your core ideas and email tactics?

For example, you probably have some issues that have been way better than the rest and as time goes on it must be harder and harder to produce the newsletters?

Is there a way to get past issues too? Just don't want to pay and miss out on the gold that's been for maybe no more gold moving forward.

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Read that glorious example of self-projection carefully.

I knew — just from this email — I would have had to spend a lot of time dispelling all the horse shyt baggage he was already trying to bring to my table.

He might as well wear a sign that says he’s a marketing prole:

* He wants back issues — others have paid for — for free

* He thinks it gets harder to produce better information — although if anything, I have TOO many ideas

* And most relevant of all… he thinks I’ve already taught all the good stuff when it’s just the opposite — what I teach is light years ahead of when I first launched this rag.

His nonsensical assumptions & projections aside, his comment was quite useful.

Especially for helping me “prep” the upcoming April issue.

Here's why:

In my opinion, there is more gold in the upcoming April issue for the wise, the ambitious, & the discerning marketer than the entire first few years of issues combined.

Obviously I am biased with this. Especially since I am saying it in an email.

So take it with the proverbial shaker of salt.

But going by what I am doing in multiple business ventures currently… this issue about what I have dubbed “Sixth-generation marketing warfare is like the “Arkenstone” issue of Email Players upon which many future issues will be built upon.

Yes, it's my crown jewel atop the prior 116 issues.

This is the case even though there are no tricks or hacks.

There is nothing to swipe, either.

And there really isn’t even anything “new” in it.

I simply am applying various different principles in a very specific way, and teaching business with a very specific state of mind from a warfare perspective that I have been doing for many years, that I doubt 1 in 1,000 other businesses do — either consciously or otherwise.

Which begs another caveat.

This one for new product junkies who buy everything, but commit to & use nothing.

That caveat is this:

Do NOT be an idiot and subscribe to just get this one issue.

This issue is merely an introduction to a concept and way of doing business that I will be expanding upon for many years in future issues. Getting this one issue and thinking you “got it” is not only a colossally stupid idea… but will do you very little good outside of maybe giving you the temporary warm fuzzies. And, I would venture to say anyone with that attitude will only be disappointed in the info anyway.

This above all others is a thinking man’s issue.

It’s not for the “show me tricks and hacks and swipes!” guy.

Nor is it for someone with no real business at all.

Another thing:

This issue is NOT going to simplify your life.

If you decide to apply the info and make it a part of your business journey it is only going to make it more complex, more exhausting, and more stressful in many ways. It is not the magic secret voodoo sauce that’s going to change your life. But it’s such a part of how I do business now, that I probably will mostly - with few exceptions - ONLY do JV’s for now on with Email Players subscribers who have it, because it’s imperative they be on the same “page” as me going forward.

This ain’t about business and marketing.

It’s about WAR.

And how to recruit anyone that touches your business — no matter how innocuously — as a soldier in the various battlefields Sixth-generation marketing warfare is conducted on.

All right, enough.

Let’s get down to the business:

Tomorrow is the deadline to subscribe in time.

That means if you want in, you can’t procrastinate.

And it also means if your credit card is expiring or you need a new one because of some low life hacker, put it on whatever card you use to pay for your phone and other entertainment bills then switch it later if need be.

That goes triple for existing subscribers.

You gotta get your shyt together to stay subscribed.

This is the One Email Players Issue to rule them all.

And its “fingerprints” will be on all future issues henceforth.

Here’s the link:

https://www.EmailPlayers.com

Ben Settle