Marketing secrets of Canada’s “most boycotted” wine club
Published: Tue, 03/30/21
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Email Players subscription keeps paying for itself.
And not just in dineros. But in bragging rights, respect earned, and more.
Just recently wrote the single biggest sales-pulling email for our Canadian wine club. Which was promptly followed by unsubs and numerous threats from competitors and offended snowflakes in the industry (including a gossipy Instagram DM thread that was screenshot and forwarded to us about a proposed "boycott" of our services). If all goes according to plan, we may have to organized a Settle-style Boycott Blowout special next month.
Most boycotted Canadian wine club ever!
Here is the best part:
I did not plan to write a polarizing pitchfork-n-torches inspiring email. Didn't even realize the message would shock anyone.
It's all internal now.
Uncle Ben said internalize principles and then bang out email. Who am I to question?
So here is a message to broadcast to your Horde, for those who are ready to receive it:
Put in the hard yards. Give yourself up to the canon of direct-response. Promise you will get out of your own way... and then fire up your keyboard and write, baby, write.
You continue to be the most actionable email guy while at the same time being an inspiration for big-think on the greater picture of business and branding.
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I will add this:
Everything Sean says about internalizing principles, and his other advice to my Horde, ring especially true for the upcoming April issue that goes to the printer tomorrow.
It’s not a “casual” read.
It’s like a 20-page text book on 6G marketing warfare.
It also is something that should be read multiple times.
And then, once or twice per year after.
My opinion.
You can, of course, do what you want with it.
If you decide to subscribe you don’t have much time before tomorrow’s deadline.
Here’s the link:
https://www.EmailPlayers.com
Ben Settle