The rise of the Alt-copywriter
Published: Mon, 02/01/21
One of my copywriting “heroes” is the late, great Eugene Schwartz.But, not just because of his brilliant copy. Also, it’s because he is what I would…
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African immigrant starting from scratch uses Email Players to help buy a house & create his dream life
Published: Mon, 02/01/21
“Email Players” subscriber Waju Abraham wins the internet:[NOTE: his email came with various pics of him holding my products and his new lifestyle…
Give your sales copy the D
Published: Sun, 01/31/21
True story #1:While I was on his podcast last year, “Email Players” subscriber Vance Morris — who spent 10 years working for Walt Disney World and now…
What I learned after having a sales letter reviewed by a lawyer
Published: Sun, 01/31/21
A few years ago, I decided to have one of my sales letters reviewed for legal compliance by “Email Players” subscriber Mike Young.It was quite the…
An open letter to doubters & scoffers
Published: Sun, 01/31/21
“Email Players” Wade Skalsky has a message for the doubters & scoffers:===Your service is one of the few things that immediately paid for itself. I…
The deadline is real and it’s fantastic
Published: Sun, 01/31/21
Today’s the deadline to subscribe in time for the February “Email Players” issue.Here’s a taste of the juicy fruit contained within:* A clever trick…
How the secret elBenbo Halo Effect can get you high quality clients & sales by “osmosis”
Published: Sat, 01/30/21
“Email Players” subscriber Lorri Yurkowski brings the heat:===...I don't know to what degree you are aware of the following phenomenon. I think of it…
Copywriting from the air, so stupid
Published: Sat, 01/30/21
Let me tell you a copywriting story about the character Cheung Tin-chi in the movie:"Master Z"Master Z is a spinoff of the popular Ip Man movies which…
Switching off the copywriting seks robots
Published: Sat, 01/30/21
An opinion:The most valuable gold in the late Gene Schwartz’s magnificent “Breakthrough Advertising” book ain’t the main content where it drills deep…
Why Positioning beats pivoting to a quivering pulp
Published: Fri, 01/29/21
“Email Players” subscriber Dennis Jones illustrates the difference between so-called "pivoting" & Positioning:===...Launching my email list in March…