The deadline is real and it’s fantastic
Published: Sun, 01/31/21
Here’s a taste of the juicy fruit contained within:
* A clever trick Steve Jobs used to have his audiences literally “leaning in” to hear what he had to say. (And exactly how to apply it to your very next email or sales letter, if you want.)
* The “O” word that is quite possibly the single most persuasive word ever invented for bullets.
* An ingenious 2-word combo that can give even outrageous headlines and/or sales letter openers “built in” credibility & believability.
* An old magalog trick you can use to make your bullets look like they are giving an entire tip away… where the reader thinks they are learning something free… but really it just makes them want to buy the offer even more.
* An infamously kooky newspaper ad copywriter’s secret for using 1 & 2 word headlines to drive up readership & engagement with your sales copy.
* 4 sneaky ways to “invalidate” your competition in your sales copy — even if they sell a better offer at a better price.
* A 3-word transition sentence the late Gary Halbert used to help keep prospects reading his sales letters top to bottom.
* The powerful “sentence stringing” method the late Gene Schwartz used all the time that can help even people with gnat-like attention spans reading your long form copy from headline to order form.
* A verbal “twist” gurus & experts can use to stand out in markets full of other gurus & experts all competing for attention.
* A secret way (invented by Aristotle over 2,000 years ago) for keeping even your most outrageous bullet point claims from being instantly rejected as typical marketing hype and empty promises.
* How to make even “fantasy claims” that would ordinarily sound like complete and utter horse shyt sound completely true & legitimate in your sales copy.
* How to increase your sales copy response by making it more legally compliant.
* An engagement trick the brilliant late copywriter Jim Rutz used to make his copy easier to keep reading than to NOT keep reading.
* A special kind of testimonial you hardly ever see copywriters use that can make your sales copy far more responsive & profitable.
* 4 advanced bullet point tricks that can help drive your prospects practically insane with curiosity to get your offer.
* The mysterious C-word that can potentially sell prospects on buying offers they normally wouldn’t care one iota about otherwise.
* How to make “plain vanilla” features and ideas in an ad or email instantly sound dramatic & sexy.
* How to make something that’s high ticket & expensive sound downright cheap by the time the prospect gets to the order form.
* How to “borrow” credibility from Google and other big organizations in your niche to help sell your offers.
* An old school negotiation trick you can apply to your order links that can (1) make you sound more credible (2) potentially nab your business anywhere from 2-5 times more sales than it would get otherwise and (3) sometimes even severely cut down on refunds all at the same time.
* And a whole lot more, this is just a taste.
But time is short for getting this issue by today’s deadline.
To subscribe in time to get it, go here immediately:
https://www.EmailPlayers.com
Ben Settle