The rise of the Alt-copywriter
Published: Mon, 02/01/21
But, not just because of his brilliant copy. Also, it’s because he is what I would consider to be the best example of an “Alt-Copywriter” there is, ever was, and ever will be.
And just what is an Alt-Copywriter?
It’s what I call copywriters who either only sell their own products/services (i.e., a client-less copywriter), or sell their own products/services in addition to traditional freelance copywriting.
There’s a lot of dough in both.
But, here are a few differences:
* Alt-copywriters don’t rely on clients — yes, they can have them, but they don’t need them. Thus, they can charge a lot more for any freelancing they happen to do, don’t have to put up with any flack or nonsense, and, if they are “fired” or whatever, they’re still eating steak, either way.
* Alt-copywriters have their own product line — and, when they do it right, can make far more selling their own wares than any client’s. If nothing else, they keep all the money from the sales.
* Alt-copywriters have their own lists — when they want to make some dough, they simply mail offers to it, without needing to secure a client. And if they do want a client it’s purely optional.
* Alt-copywriters are mostly a bit eccentric — at least, the ones I’ve met or have gotten to know over the years.
* Alt-copywriters ooze confidence — sometimes, it even borders on arrogance, because, let’s face it, they can, which (ironically) often makes them more charismatic and attractive to the very would-be clients they neither need or rely upon for their daily grits.
* Alt-copywriters are obsessed with learning their markets over hacks, tactics, or techniques — there’s a reason Gene Schwartz, for example, would read everything in what he called “low culture” he could — even though he was a high-culture kinda guy: Because he wanted to know his market better than any of his competitors.
* Alt-copywriters are investor-minded and not opportunity-minded — Gene Schwart brilliantly did not take copywriting fees… instead, he wrote for his clients’ customer mailing list names, that he could then sell his own products to, making far more than he would just taking a fee.
And the list goes on…
There are many more Alt-copywriter traits.
And, in the future, I’ll write about them.
But for now?
If you are a freelance copywriter (even if you’re a raw, wriggling newbie)… and if you would like to be an Alt-copywriter, instead… where you control your destiny, don’t rely on clients for your monthly nut, and won’t have to sit there with Sunday night insomnia wondering where your next client is going to come from, or what kind of voodoo nonsense a client’s “team” will do to your copy before running it… all since you have your own gigs going on… then I hereby shamelessy shill my 10-Minute Workday program.
It’s sold via AWAI.
It shows you exactly how to build such a client-less copywriting business.
And it’s all laid out for you in a way anyone can hopefully understand.
But, at the same time, it ain’t fantasy land.
It's still business.
So nobody's gonna hold your hand.
And there is no way around all the work, time, and effort required to build it.
It is certainly not rocket science.
And its all basic direct response.
But it took me some 9 years to figure it out & assemble it all together. Then another 5 years to arrange it all in a to teach it. So let me be crystal clear for the new product junkies — those who buy everything, but do nothing — who just can’t help themselves when it comes to offers like this:
This is about building a business.
And businesses don't build themselves.
Plus, there are learning curves, unforeseen obstacles, and all the other stresses and thrills and roadblocks and risks and unknowns that come with building said businesses. Thus, I do not recommend buying this on impulse or making the decision lightly.
But, once it’s up, your work day can potentially be reduced to pleasant minutes instead of grueling hours.
And, at that point, the real fun begins.
To get on the mailing list for when it’s available again soon, go here:
https://www.EmailPlayers.com/awai
Ben Settle