Tyranny's little helpers
Published: Sun, 07/04/21
I've said it before I'll say it again:The best overall business book I possess is "Email Players" subscriber Ken McCarthy's "System Club Letters"…
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How not to look Needy to clients
Published: Sat, 07/03/21
A few months ago, I got a question from an “Email Players” subscriber about the client-copywriter dance.The question basically went like this:He had…
The rank stupidity of having a business like mine
Published: Fri, 07/02/21
This entire email is an indictment of myself.But since I was asked about this recently, I figure I might as well come clean and talk about it.Anyway,…
When you're so stressed your heart tries to beat itself out of your chest
Published: Thu, 07/01/21
Following is a cautionary tale that may not have any relevance to your life whatsoever.On the other hand, it could very well save your life.Whatever…
elBenbo commits unforgivable marketing blasphemy
Published: Wed, 06/30/21
Behold this quote from the late, great Gary Halbert:“You can’t screw around with the public today when you’re going out there and selling. You’ve got…
How the TV Garden Gnome doctor fights 6G Marketing Warfare at its highest level
Published: Wed, 06/30/21
I’ve been yapping about “6G Marketing Warfare” a lot lately.And, I’ll be yapping a lot more about it over the ne t several months as I teach various…
Ghost of genius artist schools copywriters from beyond the grave
Published: Wed, 06/30/21
Back in the 90’s I used to read a rag called “Wizard Magazine” about the comicbook industry. And they once did a fascinating interview with the late…
A sales pitch of epically blatant proportions inside
Published: Wed, 06/30/21
Today is the deadline to get the July “Email Players” issue.Here’s a taste of what awaits you inside:* How the single greatest copywriter & marketer…
Wrestling coach controls & dominates his email copywriting frustration
Published: Tue, 06/29/21
“Email Players” subscriber Randy Simpson checks in:===Good thing I learned to write faster, largely thanks to you.In the middle of a launch, I had to…
The branding lesson behind how Stan Lee spanked Superman
Published: Tue, 06/29/21
One book I like to recommend to my pals in the marketing world is called:“Slugfest”It’s about the corporate warfare and rivalry between early Marvel…